SKODA: Reconnect Robbie by Frank PR
For its latest campaign, Škoda reconnected an Australian expat, who moved to London more than two years ago, with his family.
Robbie Smith lives in the capital with his English girlfriend. He hadn’t seen his family from Melbourne in years until the car brand surprised him by flying them to the UK in secret and capturing the moment they reconnected.
On his daily commute, Robbie unsuspectingly passed a series of clues hinting at a family reunion including a graffiti mural of photos with his loved ones and an entire cinema decorated with posters of his life. He even unwittingly walked past Sir Bradley Wiggins holding a newspaper about Robbie before spotting his family sitting outside a local café.
The video was created to mark the launch of the Škoda Reconnect Fund, which aims to facilitate reconnections however big or small.