Agency: Frame
Date: May 2021
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A latest campaign from Scotland’s conservation charity, the National Trust for Scotland inspires people to reconnect with their favourite places. 'I Love This Place' has been launched with a film that features the stunning sites in the charity’s care and why people love them.

As people return to the places that they love and have missed visiting during the Coronavirus pandemic, I Love This Place highlights the connections that people have to places and calls on the public to help the Trust protect them.

Shot at Crathes Castle in Banchory, Glencoe and St Abb’s Head National Nature Reserve, a new film exploring these personal connection premiered on STV on Monday 10 May.

As the custodians of eight national nature reserves, more than 100 historic properties, 38 gardens and 300,000 precious objects, the National Trust for Scotland not only safeguards places for future generations, but protects memories and connections.