Almosafer: Almosafer: As far as we go by FP7/McCann

Agency: FP7/McCann
Client: Almosafer
Date: Jun 2019
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Almosafer, a leading omni-channel travel brand from Saudi Arabia, is sending a message during Ramadan and after Ramadan, like never before – a message carrying the values and the true spirit of Ramadan from the Middle East to the world, through a little girl from Saudi Arabia.

Ramadan content in the Middle East tends to focus on the region itself. But, this Ramadan, Almosafer is breaking precedence among Middle Eastern brands. The brand is stepping outside the cliched Ramadan songs and traditions, and instead, it is sharing a story of a child travelling abroad, carrying the spirit of Ramadan to a place that has not experienced Ramadan.

The launch film shows the child bringing the magic and beauty of Ramadan to the world, just like Christmas ads do for brands during Christmas. The film starts with the child planning her journey to meet someone very specific, setting off post Iftar (the breaking of the fast) at night, starting her Suhour (the opening of the fast pre-dawn) with a meal and dates on a flight, travelling across continents and finally, reaching her destination in a surprising reveal.

Credits

Client: Almosafer

Agency: FP7 Riyadh and FP7 Dubai

Production House: Dejavu

Head of Brand - Almosafer: Mohamed Qanati

Executive Producer: Manasvi Gosalia

Director: Tahaab Rais

DOP: Bobby Dhillon

Cast: Thalia Shihab

Producer: Kavya Iyer

Creative Director: Ramzy Haddad

Creative Director, Copywriter, Art Director: Tahaab Rais

Creative Director, Copywriter: Aunindo Sen

Creative Director: Nayaab Rais

Regional Head of Strategy: Tahaab Rais

Head of Content & PR – Almosafer: Nathalie Viranyi

Line Producer Georgia: Levan Maghradze

Producer Georgia: Tato Sulaqvelidze

1st AD: Guram Bakradze

2nd AD: Irakli Pochkhua

Art: Tamo Chavchanidze, Beka Sadagashvili

Wardrobe: Kato Gelashvili

Gaffer: Goglika Khaindrava

Lyrics and songwriter: Tahaab Rais

Singer: Brittin Lane

Music Composer: Joe Dickinson

Arabic Lyrics and songwriter: Hosam Mubarak, Sara Alhaian, Bashair Alsaif

Arabic Singer: Ekram

Editor: Rizwan Maple

Grading: Dan Mitre

Sound Design and Effects: Joe Najm, Mango Jam Studios

Effects: Krish Prasad

Post-producer: Mary Bou Akl

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