Almosafer: Almosafer: As far as we go by FP7/McCann
- Location:
Almosafer, a leading omni-channel travel brand from Saudi Arabia, is sending a message during Ramadan and after Ramadan, like never before – a message carrying the values and the true spirit of Ramadan from the Middle East to the world, through a little girl from Saudi Arabia.
Ramadan content in the Middle East tends to focus on the region itself. But, this Ramadan, Almosafer is breaking precedence among Middle Eastern brands. The brand is stepping outside the cliched Ramadan songs and traditions, and instead, it is sharing a story of a child travelling abroad, carrying the spirit of Ramadan to a place that has not experienced Ramadan.
The launch film shows the child bringing the magic and beauty of Ramadan to the world, just like Christmas ads do for brands during Christmas. The film starts with the child planning her journey to meet someone very specific, setting off post Iftar (the breaking of the fast) at night, starting her Suhour (the opening of the fast pre-dawn) with a meal and dates on a flight, travelling across continents and finally, reaching her destination in a surprising reveal.
Credits
Client: Almosafer
Agency: FP7 Riyadh and FP7 Dubai
Production House: Dejavu
Head of Brand - Almosafer: Mohamed Qanati
Executive Producer: Manasvi Gosalia
Director: Tahaab Rais
DOP: Bobby Dhillon
Cast: Thalia Shihab
Producer: Kavya Iyer
Creative Director: Ramzy Haddad
Creative Director, Copywriter, Art Director: Tahaab Rais
Creative Director, Copywriter: Aunindo Sen
Creative Director: Nayaab Rais
Regional Head of Strategy: Tahaab Rais
Head of Content & PR – Almosafer: Nathalie Viranyi
Line Producer Georgia: Levan Maghradze
Producer Georgia: Tato Sulaqvelidze
1st AD: Guram Bakradze
2nd AD: Irakli Pochkhua
Art: Tamo Chavchanidze, Beka Sadagashvili
Wardrobe: Kato Gelashvili
Gaffer: Goglika Khaindrava
Lyrics and songwriter: Tahaab Rais
Singer: Brittin Lane
Music Composer: Joe Dickinson
Arabic Lyrics and songwriter: Hosam Mubarak, Sara Alhaian, Bashair Alsaif
Arabic Singer: Ekram
Editor: Rizwan Maple
Grading: Dan Mitre
Sound Design and Effects: Joe Najm, Mango Jam Studios
Effects: Krish Prasad
Post-producer: Mary Bou Akl