Babyshop: A World We Deserve by FP7 McCann MENAT

Client: Babyshop
Date: Apr 2020
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The month of Ramadan is a time when Muslims fast from dawn to dusk, meet families and their communities, give a majority of charity, remember the year gone by and resolve to be better as individuals.

This year, Ramadan across most parts of the world begins on Friday, 24 April. But it’s going to be an unprecedented Ramadan due to Covid-19 crisis. Families won’t be able to get together, people are unwell and anxious, doors previously open are closed and cities previously bustling with Ramadan markets and gatherings are locked down.

Babyshop, a leading children’s retailer in the Middle East has launched a film and a song to support families through Ramadan.


Children contributors:

Aayrah (7), Abdullah (8), Justin (5), Vishank (7), Isra (6), Fahad (9), Danielle (6), Aydin (4), Minha (8).

Client: Babyshop

Head of Marketing: Mitin Chakraborty

ProductIon: FP7 McCann Dubai

Director: Tahaab Rais

Producer: Vicky Kriplani

Editor and Colourist: Ashraf Muhammadunny

Creative: FP7 McCann Dubai

Regional ECD: Oliver Robinson

Regional ECD: Fouad Abdel Malak

Creative Director, Copywriter, Art Director: Tahaab Rais

ECD, Copywriter, Art Director: Karim Kazan

Creative Director: Aunindo Sen

Regional Head of Strategy: Tahaab Rais

Group Account Director: Vicky Kriplani

Singer: Brittin Lane

Songwriter: Tahaab Rais

Composer: Brittin Lane

Retoucher: Amit Borawake

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