Babyshop: A World We Deserve by FP7 McCann MENAT
The month of Ramadan is a time when Muslims fast from dawn to dusk, meet families and their communities, give a majority of charity, remember the year gone by and resolve to be better as individuals.
This year, Ramadan across most parts of the world begins on Friday, 24 April. But it’s going to be an unprecedented Ramadan due to Covid-19 crisis. Families won’t be able to get together, people are unwell and anxious, doors previously open are closed and cities previously bustling with Ramadan markets and gatherings are locked down.
Babyshop, a leading children’s retailer in the Middle East has launched a film and a song to support families through Ramadan.
Aayrah (7), Abdullah (8), Justin (5), Vishank (7), Isra (6), Fahad (9), Danielle (6), Aydin (4), Minha (8).
Head of Marketing: Mitin Chakraborty
ProductIon: FP7 McCann Dubai
Director: Tahaab Rais
Producer: Vicky Kriplani
Editor and Colourist: Ashraf Muhammadunny
Creative: FP7 McCann Dubai
Regional ECD: Oliver Robinson
Regional ECD: Fouad Abdel Malak
Creative Director, Copywriter, Art Director: Tahaab Rais
ECD, Copywriter, Art Director: Karim Kazan
Creative Director: Aunindo Sen
Regional Head of Strategy: Tahaab Rais
Group Account Director: Vicky Kriplani
Singer: Brittin Lane
Songwriter: Tahaab Rais
Composer: Brittin Lane
Retoucher: Amit Borawake