The Big Issue: Sell A Sub by Fox & Hare

Agency: Fox & Hare
Date: May 2020
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The Big Issue has launched a creative campaign in partnership with social impact creative consultancy, Fox & Hare, to call on the public to take on a challenge to ‘sell’ the award-winning magazine on behalf of the street sellers in the wake of the Covid-19 crisis.

The Big Issue, which offers homeless and vulnerably housed people across the UK a means by which to earn a legitimate income, recently had to take the decision to safeguard its network of sellers by asking that they stop selling on streets for the foreseeable future.

With Big Issue sellers currently unable to sell the magazine on the streets, the organisation with the support of Fox & Hare, is asking existing subscribers and supporters of the magazine, as well as people who are working from home or have been furloughed, to volunteer their time and join an army of ‘Associate Big Issue Sellers’.

To take on the challenge, people have to download the magazine’s app, or take out a print subscription and sell 3 subscriptions to 3 friends and family within 7 days.

The Sell A Sub campaign has been launched alongside an animated video on LinkedIn, Facebook and YouTube, created by social impact creative consultancy Fox & Hare, without charge, which shows how a local sheriff in the Wild West would recruit ordinary citizens to deputise for him during emergency situations - and calls on people to do the same for Big Issue sellers during the current crisis.

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