Avanti Travel Insurance has launched a complete rebrand which includes an overhaul of the brand identity and website. It’s a move which seeks to cement the company’s commitment to travel insurance with that extra personal touch.
From 1 August, Avanti’s new tagline, 'That’s Travel Reassurance', will underscore the brand’s commitment to providing exceptional support to all of its customers by ensuring they never feel alone when travelling.
To achieve cut-through in a crowded market, 'That’s Travel Reassurance'will include a new logo and introduction of brand characters Martha and Arthur, who will be used in all marketing material to engage with Avanti’s target audience.
Developed by creative agency Founded and brought to life via Brazilian 3D animation group Estudio Icone, Martha and Arthur are the epitome of the Avanti demographic and are at the forefront of the brand refresh. The characters have worked hard throughout their lives and represent the growing number of customers who are now enjoying the opportunities to see the world that retirement brings.