Client: Yo! Sushi
Date: Jul 2018
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Japanese street food and sushi restaurant Yo has announced the removal of all labels from its High Street Kensington restaurant front, website and social media platforms as part of its ‘No Labels. Just Pride.’ campaign celebrating Pride in London and the LGBTQ+ community.

In response to recent research by Pride in London #PrideMatters revealing that the LGBTQ+ community feel ‘over-labelled’ Yo has launched a restaurant activation, taking down the external logos and labels from its High Street Kensington restaurant, as well as across digital channels on Yo’s website and social media.


Creatives: James Loxley and Ellen Wright-Martin

Photographer: Sam Folan

Designers: Joe Towsey and James Johnstone

Planner: Jamie Inman