The Drum Awards for Marketing - Extended Deadline

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Frozen Greek yogurt pioneers Yasso is expanding its offering with pints, featuring new packaging, as well as a freshly designed website.

Working with Boulder, Colorado agency Fortnight Collective, Yasso Frozen Greek Yogurt has introduced eight inaugural pint flavors with bright, flavor-appropriate colors.

The playful design is even carried into the pint’s heat seal lid, which celebrates and generates awareness for the Game On! Foundation.

In addition to the new products, the company’s website has been redesigned to deliver a more complete brand, product and founder story.

Credits

Client - Yasso Frozen Greek Yogurt

Drew Harrington: Co-Founder & Co-CEO

Katie Lamb: Creative Manager

Kelsey Revens: Communications Manager

Agency - Fortnight Collective

Andy Nathan: Founder/CEO, Fortnight Collective (FC)

Ted Morse: Brand Director, Fortnight Collective

Jen Miller: Brand Supervisor, Fortnight Collective

Noah Clark: Creative Director (Website)

Emilie Druss: Designer/Art Director (Website, Pints)

Brock Johnson: Copywriter (Website, Pints)

Becca Schepps: Copywriter (Pints)

Kat Street: Art Director (Pints)

Britt Gardner: Print Producer

Pint Print Production

Matthew Holmes: Illustrator

Spencer Wilson Illustration: Illustrator

XYZ Graphics: Pre-Press

Website Development

Fabien Dodard: Co-Founder/Creative Director, Parkour Studio

Matt Koger: Retouching

Dave Nadeau/Rhymes with Pixel: Retouching