Foodstirs: advert-body-2 by Fortnight Collective
- Location:
Modern baking company Foodstirs is using the vocal talents of one of its founders, actor Sarah Michelle Gellar, to help promote the business, which aims to make baking more accessible for families.
A new video spot, by Boulder-based Fortnight Collective, starts with Gellar talking about how time-crunched families are, while stating that Foodstirs can make anyone a star of the kitchen. "All organic, no GMOs, so many OMGs, can turn any parent into a bake sale baller," says Gellar about the ingredients and the potential success of their baking kits on a user's confidence.
The campaign is comprised of online films, digital, and social, which will run through the holiday baking season and focus on empowering families to spend more time in the kitchen together.
Credits
Client: Foodstirs
Greg Fleishman - Foodstirs, Co-Founder/COO
Sarah Michelle Gellar - Foodstirs, Co-Founder/CCO
Galit Laibow - Foodstirs, Co-Founder/CEO
Agency: Fortnight Collective
Andy Nathan - Founder/CEO
Leigh Masters - Creative Director/Art Director
John Angelopulos - Creative Director/Copywriter
Julie Vosburgh - Executive Producer
Molly Hennessy - Brand Director
Noelle Mulholland - Brand Manager
Katie Andrews - Brand Coordinator
Beth Kaiser - Planning Director
Production Company: DeVoskey Entertainment
Rob DeBakey - Owner/Executive Producer
Mac Boucher - Director
Leigh Masters, John Angelopulos - Directing Team
Neil Hanson - Director of Photography
Post Production Company: 11 Dollar Bill
Lisa Effress - Managing Director
Christian Robins - Creative Lead/Editor
Clark Jackson - Colorist
Clark Jackson - Online/Finishing
Brittany Aluise - Post Producer
Music House: Brewhouse Music
Tim Lincoln - Music Supervision/Creative Director
Audio Mixing House: Coupe Studios
Alex Hawley - Audio Engineer
Animation House: Adrian & Gidi
