SK-II: Meet Me Halfway by Forsman & Bodenfors

Client: SK-II
Date: Feb 2019
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Skincare brand SK-II has continued its support of China’s young single women with a new film exploring marriage pressures.

The online documentary, called Meet Me Halfway, follows three young single Chinese women as they reach out to their parents after years of avoiding them over fears of marriage pressure.

SK-II aims to encourage an open dialogue about marriage pressure and to provide a platform to empower women to feel confident to make their own choices.