Date: Feb 2020
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Love is in the air this Valentine’s Day and Seagram’s 7 Crown is sliding into the DMs of its favorite companion, confidant, lover, and friend.

This Valentine’s Day, Seagram’s 7 Crown is hitting up 7UP with classic “late night” DMs and asking 7UP to be it’s Valentine, proving that it’s still a great pairing after 60 years.

Cupid’s arrow has truly struck the whiskey brand this season, with Seagram’s 7 Crown fully opening up its heart to 7UP. So much so that it has created a special gift for 7UP, a heart-shaped box filled with Seagram’s 7 Crown. Some love affairs never fade. In a world full of complicated cocktails, the 7&7 is an easy classic, combining the smooth taste of Seagram’s 7 Crown and 7UP; it’s the perfect choice for anyone who loves to have a casual mixed drink.

The pairing will be promoted on Seagram's and 7UP's social channels.


Seagram’s 7 | Diageo

Sophie Kelly

SVP, North America Whiskey at Diageo

Jason Sorley

Brand Director, Whiskey

Victoria David

Associate Brand Manager

Forsman & Bodenfors New York

Creative Agency

Rob Hirst-Hermans


Jose Maria Almeida Neves


Claudette Martin


Matt Creamer


Maureen Link

Account Services

Corey Weilheimer

Account Services

Kaylah Majeed

Project Manager

Steve Gorski


Kim Jose

Integrated Production

Deirdre McMurray

Print Production

Liv Imperatore

Content Production

Nina Randall

Integrated Production

Matt Friday

Business Affairs

Zach Stone

Photography / Editor

Tom Sexton