Love is in the air this Valentine’s Day and Seagram’s 7 Crown is sliding into the DMs of its favorite companion, confidant, lover, and friend.
This Valentine’s Day, Seagram’s 7 Crown is hitting up 7UP with classic “late night” DMs and asking 7UP to be it’s Valentine, proving that it’s still a great pairing after 60 years.
Cupid’s arrow has truly struck the whiskey brand this season, with Seagram’s 7 Crown fully opening up its heart to 7UP. So much so that it has created a special gift for 7UP, a heart-shaped box filled with Seagram’s 7 Crown. Some love affairs never fade. In a world full of complicated cocktails, the 7&7 is an easy classic, combining the smooth taste of Seagram’s 7 Crown and 7UP; it’s the perfect choice for anyone who loves to have a casual mixed drink.
The pairing will be promoted on Seagram's and 7UP's social channels.
Seagram’s 7 | Diageo
SVP, North America Whiskey at Diageo
Brand Director, Whiskey
Associate Brand Manager
Forsman & Bodenfors New York
Jose Maria Almeida Neves
Photography / Editor