Herbal Essences: Changes by Forsman & Bodenfors

Date: Oct 2017
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Four women in a new short film by Herbal Essences are signaling big changes in their lives to changing their hair, and it’s a point that goes way beyond shampoo. The film, ‘Changes,’ is encouraging women to embrace change in their life – big or small – as a way to live more fully, to see the everyday in new ways.

Inspired by the stories of real women, Herbal Essences is celebrating different aspects of change, and the intimate short documentary film shows the women sharing their backgrounds, their motivations for making a choice to change, and how the outcome of their choice ultimately made them feel more alive.

One woman talks about how she split with her fiancé just three months before their wedding, and with it went her longer hair. Another, a dancer, states that she was told to get a wig so she would land more parts, though she eventually chose to embrace her afro. A musician used to dye her hair to be more punk and less Latina, but eventually found that she loved her hair and wanted to make a change to play jazz. A fourth embraces a new identity by cutting off her hair and later growing it back short.

Women who want to join the conversation can use the hashtags #LetLifeIn and #EmbraceChange.


Client: Herbal Essences

Advertisers Supervisor: Kate Voyten

Advertisers Supervisor Titel: Global Associate Brand Director

Title: Changes

Account Supervisor: Susanna Fagring

Account Manager: Jessica Bonebjär, Britta Malmberg

Agency Producer: Anna Junker, Tina Weman

Art Director: Mathias Appelblad

Copywriter: Rikke Jacobsen

Designer: Karin Nolmark

Planner: My Troedsson

PR: Maja Bredberg

Social Media: Sebastian Nowacki

Director: Vincent Haycock

Production company: Park Pictures

PR agency: MMC

Music Supervisor: Gabe McDonough

Media Partner: Hearts & Science, MMC

Activation Strategy: Mano, Copenhagen

Music: MAS, Music And Strategy

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