Fever-Tree: Championships campaign by Form (Design and Branding)
Design and branding agency Form celebrate the perfect summer day out for tennis fans with a new campaign for Fever-Tree.
Commissioned by LTA and Fever-Tree, Form’s fresh, striking and colourful campaign for the 2019 Fever-Tree Championships at The Queen’s Club has been launched to bring increased awareness to this annual ATP 500 grass court tournament featuring the world’s top tennis players.
The series of celebratory designs, will appear across a wide campaign of digital, print and OOH advertising as well as marketing materials, to position the historic tennis tournament as a key sporting event in the summer season through the use of distinctive, colourful Illustrations and impactful design.
Creative Direction and Design: Paula Benson and Paul West, Form
Illustration: Charlie Davis in collaboration with Form