Fever-Tree: Championships campaign by Form (Design and Branding)

Client: Fever-Tree
Date: Jun 2019
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
9 votes

Design and branding agency Form celebrate the perfect summer day out for tennis fans with a new campaign for Fever-Tree.

Commissioned by LTA and Fever-Tree, Form’s fresh, striking and colourful campaign for the 2019 Fever-Tree Championships at The Queen’s Club has been launched to bring increased awareness to this annual ATP 500 grass court tournament featuring the world’s top tennis players.

The series of celebratory designs, will appear across a wide campaign of digital, print and OOH advertising as well as marketing materials, to position the historic tennis tournament as a key sporting event in the summer season through the use of distinctive, colourful Illustrations and impactful design.

Credits

Creative Direction and Design: Paula Benson and Paul West, Form

Illustration: Charlie Davis in collaboration with Form

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.