Co-op: Halloween Is Better Together by Forever Beta

Client: Co-op
Date: Oct 2018
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The Co-op has unveiled its new Halloween TV advert, titled ‘Halloween is better together,’ which features a beneficiary from Co-op’s Community Fund to demonstrate how great food can bring the community together, in more ways than one.

To highlight the work that the Co-op does for the community, the film stars both the Effingham Village Recreational Trust and young players from Bookham Colts Football Club.

Every time a Co-op member shops at the supermarket, 1% of what they spend on selected own-branded products and services goes to help fund community projects in the surrounding area, thus allowing the shop to create meaningful relationships with local causes that matter to colleagues and members.

The Halloween ad, created by Forever Beta, captures a local children’s football game, where the dress code is spooky.

The ad opens with a group of hands-on parents talking formations through the medium of Co-op’s Halloween food range, which includes Oozy Eyeballs and Gingerbread skulls.

It then focuses its attention on the community football game which sees a clash of little monsters on the pitch.

Once the fun and games of the match are over, the whole congregation enjoy a Co-op Halloween spread because ‘Halloween is better together.’

Just like food brought the community together in the first place, thanks to the Co-op Community Fund, the spread pulls people together for this joyful moment in community life.

Credits

Chief Executive Officer: Robin Gadsby

Executive Creative Director: Matt Saunby

Creative Director: Miles Bingham

Copywriter: Dan Madden

Art Director: Matt Eastwood

Lead Strategist: Nick Radley

Business Director: Taryn Gelder

Account Director: Laura Battersby

TV Producer: Paula Mackersey

Director: Gus Filgate, Darling Films

Production Company Producer: Kelly Doyle, Darling Films

DOP: Simon Richards

Food Stylist: Rob Morris

Editor: John Mayes, Marshall Street Editors

Post Production Producer: Freefolk

VFX Producer: Charles Gillet

Sound Engineer: Munzie Thind, Grand Central

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