Cheapflights: advert-body-2 by Forever Beta
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Forever Beta has launched a new campaign for its client Cheapflights.co.uk to encourage people to type the word Cheapflights into their browsers and go directly to the website rather than simply googling ‘cheap flights’ and ending up elsewhere.
The campaign is spearheaded by OOH activity which plays on the funny and insightful reasons you might book a flight and combining them into a single word. The one-word copy executions emphasise the fact you can search millions of flights with just one word - Cheapflights.
The creative plays on the different amusing reasons why people might want to get away or book a flight, such as a one-night stand coming back to haunt you or because you want to pull a sickie at work and get away with your mates.
Credits
Executive Creative Director: Matthew Saunby
Associate Creative Director (Art Direction): Stan Cheung
Associate Creative Director (Copywriter): Jono Benson
Additional Credits: Planner: Conor Barry
Agency producer: Amanda Poulter
Account director: Leila de Koster
Media agency: Goodstuff Communications