Date: Jun 2016
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Forever Beta has launched a new campaign for its client to encourage people to type the word Cheapflights into their browsers and go directly to the website rather than simply googling ‘cheap flights’ and ending up elsewhere.

The campaign is spearheaded by OOH activity which plays on the funny and insightful reasons you might book a flight and combining them into a single word. The one-word copy executions emphasise the fact you can search millions of flights with just one word - Cheapflights.

The creative plays on the different amusing reasons why people might want to get away or book a flight, such as a one-night stand coming back to haunt you or because you want to pull a sickie at work and get away with your mates.


Executive Creative Director: Matthew Saunby

Associate Creative Director (Art Direction): Stan Cheung

Associate Creative Director (Copywriter): Jono Benson

Additional Credits: Planner: Conor Barry

Agency producer: Amanda Poulter

Account director: Leila de Koster

Media agency: Goodstuff Communications