Ford: More Than Tough
DJ D-Nice, the force behind the Instagram Live series 'Club Quarantine' is teaming up with Ford Motor Company to launch the all-new 2021 F-150 'More Than Tough' campaign.
The campaign shows what’s possible with a little creativity and the right pickup truck. The 'Work It Out' 30-second television spot features D-Nice driving to a gig in a 2021 F-150 filled with DJ equipment. He brings the party to the people by utilizing F-150 Pro Power Onboard to run his equipment – no separate generator necessary – all while respecting social distancing and responsibilities toward masking up.
The F-150 campaign also includes digital and social activations and will be heard on select iHeart podcasts. Additional online spots will showcase a female caterer, as well as a male artist using their F-150 trucks to come together with D-Nice to celebrate an occasion with the hip-hop classic 'Call Me D-Nice' serving as the soundtrack.