Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

Ford: More Than Tough

Client: Ford
Date: Jan 2021
Your Vote
4/5
Overall Rating
0/5
Opps, please vote again
0 votes

DJ D-Nice, the force behind the Instagram Live series 'Club Quarantine' is teaming up with Ford Motor Company to launch the all-new 2021 F-150 'More Than Tough' campaign.

The campaign shows what’s possible with a little creativity and the right pickup truck. The 'Work It Out' 30-second television spot features D-Nice driving to a gig in a 2021 F-150 filled with DJ equipment. He brings the party to the people by utilizing F-150 Pro Power Onboard to run his equipment – no separate generator necessary – all while respecting social distancing and responsibilities toward masking up.

The F-150 campaign also includes digital and social activations and will be heard on select iHeart podcasts. Additional online spots will showcase a female caterer, as well as a male artist using their F-150 trucks to come together with D-Nice to celebrate an occasion with the hip-hop classic 'Call Me D-Nice' serving as the soundtrack.