Foot Locker dropped its newest digital campaign with Adidas, featuring NBA star James Harden. The spot, entitled 'Summer of Harden,' follows the player as he reflects on his notable off-season accomplishments and adventures.
In the commercial, debuting on Foot Locker's YouTube channel, Harden goes about his daily summer routine, working out on a treadmill, perfecting his shot, recovering in a hot tub and getting dressed in the freshest Adidas gear from Foot Locker. He reflects on his off-season experiences, from the runways of Paris Fashion Week to his "little raise at work," as it becomes apparent the NBA star's off-season routine is taking place from the luxury of a sun-soaked private yacht.
The campaign features some of Harden's favorite off-season sneakers, including the Adidas EQT, alphabounce and Harden LS, all available at Foot Locker. The third colorway of the Harden LS, "LA Life," drops in Foot Locker stores and on footlocker.com globally later this week.