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Foot Locker: Behind Her Label

Date: Mar 2021
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Ahead of International Women’s Day, Foot Locker has announced the launch of new initiative, 'Behind Her Label'; an international platform designed to reduce the gender gap in streetwear culture by elevating the long-time contributions of women which have previously gone unrecognised.

Foot Locker recognizes the gender gap that exists in streetwear design, and so is taking steps to close the gap by introducing ‘Behind Her Label’ – a platform that elevates and provides resources to emerging female streetwear designers. Each collaborator will create an exclusive product collection which will be sold in one chosen Foot Locker store in their home city, and on the Foot Locker EU webpage.

The first European partnership is with London based streetwear designer, Aida Kiraya, aka Afro Kickz.

Kiraya’s collaboration with Foot Locker will see her customize a capsule collection of 50 pairs of Vans, taking inspiration from her African heritage. The collection will be available in the UK from April 2021.