L&C: advert-top-1 by Fold7
- Location:
UK mortgage broker L&C is launching its latest campaign, ‘Glide’, created by London-based advertising agency Fold7. Homebuyers, especially first-timers, can find navigating the mortgage market daunting.
The Glide campaign pulls back the curtain on those people who seem to breeze through life’s difficult decisions. Calm like a swan, these people appear to manage such moments with ease. As L&C knows, the only advantage they have on the uninitiated is knowing who to ask for help.
The Glide TV advert, voiced by David Mitchell, shows us the calm exterior of a swan on a lake, before diving underwater to show us the furiously paddling legs propelling it. This, as Mitchell tells us, is L&C’s role – driving us through the tumultuous waters of the mortgage market while on the surface, all is under control.
Credits
Creative Agency: Fold7
Company/Brand: L&C
Clients: Jane Harrison, Marketing Director
Creative Director: John Yorke
Strategy: Georgie Cavendish
Business Director: Laurence Sassoon
Agency Producer: Ben Catford
Director: Future Deluxe
Production Company: MPC Creative
EP, MPC Creative: James Niklasson
VFX: Mikros-MPC
VFX supervisor: Alain Boutillier
VFX producer: Pascal Giroux
Grade: MPC Remote Grade
Colourist: Richard Fearon
Audio: 750 mph
