The Drum Awards Festival - Official Deadline

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Agency: Fold7
Date: Feb 2018
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‘Turning Points’ shows how Gumtree’s mobile app helping users to seize opportunity in the midst of change.

As consumers' lives grow and progress, so do their needs for bigger space, different goods and varying services: from trying a new hobby to welcoming a new addition to the family, they are forever creating new possibilities for a better life ahead.

So what happens when the music-studio-cum-bike-workshop of last year has only a couple of months to transform into a baby’s nursery? Gumtree is touting the fact it can help make the switch simple via its mobile app.

'Turning Points' brings these benefits to life across TV, radio and OOH executions, all created by Fold7 with media planning and buying by the7stars.

Credits

Creative: Adrian Lim

Strategy: Georgie Cavendish / Yelena Gaufman

Account team: James Joice / Victoria Hersheson

Agency Producer: Rob Steiner

Directors: Simon Willows

Production co producer: Tom Hardy

Editor: Mark Aarons

Online Post: Framestore

Audio: 750mph