Gumtree: A Thank You Letter to The Neighbourhood by Fold7

Agency: Fold7
Client: Gumtree
Date: Apr 2020
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Now, more than ever, people are valuing and caring for their local communities. To celebrate this, Gumtree, the buying and selling community, and creative agency Fold7 have created an ad that thanks every neighbour for staying indoors, for checking in on one another, and for displaying hope by putting up rainbows.

Produced in just two weeks, the TVC shows a montage of ordinary front doors across Britain, simply snapped using an army of phone cameras to build up a picture of neighbourhoods across the UK. A spoken word poem thanks everyone behind them for all the small gestures which mean so much to the local community.

“Thanks” was directed by rising talent Charlotte Regan through Knucklehead and breaks on ITV1 during Coronation Street on Monday 20 April.

Credits

Fold7

John Yorke – Creative and CD

Alex Moore – Copywriter

Michelle Hickey – Head of Production

Caitlin Evans – Strategy Director

Miles Woodford – Account Director

Production Company – Knucklehead

Director – Charlotte Regan

Producer – Matthew Brown

DOPs – Ruben Deschamps / Alun Morgan / Sal Redpath

Editor – Owen O’Sullivan @ Marshall Street Editors

Post-Production – The Mill

Colourist – Tom Mangham

Flame/2D – Ed Poulson

Post Producer – Gemma Humphries

Sound design – Sam Robson @ 750mph

Music Composer – Angus MacRae

Music Company – Manners McDade

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