Gumtree: A Thank You Letter to The Neighbourhood by Fold7
- Location:
Now, more than ever, people are valuing and caring for their local communities. To celebrate this, Gumtree, the buying and selling community, and creative agency Fold7 have created an ad that thanks every neighbour for staying indoors, for checking in on one another, and for displaying hope by putting up rainbows.
Produced in just two weeks, the TVC shows a montage of ordinary front doors across Britain, simply snapped using an army of phone cameras to build up a picture of neighbourhoods across the UK. A spoken word poem thanks everyone behind them for all the small gestures which mean so much to the local community.
“Thanks” was directed by rising talent Charlotte Regan through Knucklehead and breaks on ITV1 during Coronation Street on Monday 20 April.
Credits
Fold7
John Yorke – Creative and CD
Alex Moore – Copywriter
Michelle Hickey – Head of Production
Caitlin Evans – Strategy Director
Miles Woodford – Account Director
Production Company – Knucklehead
Director – Charlotte Regan
Producer – Matthew Brown
DOPs – Ruben Deschamps / Alun Morgan / Sal Redpath
Editor – Owen O’Sullivan @ Marshall Street Editors
Post-Production – The Mill
Colourist – Tom Mangham
Flame/2D – Ed Poulson
Post Producer – Gemma Humphries
Sound design – Sam Robson @ 750mph
Music Composer – Angus MacRae
Music Company – Manners McDade
