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Audible: Fly Audible by Fold7

Agency: Fold7
Client: Audible
Date: Jul 2020
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The UK will be settling in for staycations aplenty, as travel restrictions and underlying sense of caution threatens to ruin hopes of the usual trip abroad. But perhaps, there’s another way to get away? Audible.co.uk has always offered listeners the chance to escape to any number of fictional or factual destinations, but now they’ve gone even further. Their latest campaign in the UK, developed by Fold7, reimagines the brand as a means to travel, transporting its users across space and time, to offer a much needed escape this summer. Introducing Fly Audible…

Fly Audible invokes a golden age of travel, harking back to the iconic imagery of classic travel advertising from the 1970s, promoting a wide range of destinations that the listener can be transported to.

Directed by Mark Denton and voiced by Julian Barratt, the TV spot takes us through a snapshot of the different places Audible can transport the listener to. From city breaks in (not so) friendly Gilead, warmer weather on the surface of Mars, or something with a little more fight Beyond The Wall, the spot takes us on an exhilarating trip across worlds, all from the comfort of your own home (or garden).

The TV campaign will be supported by radio that takes inspiration from the all-too-familiar Captain’s announcements, although this flight takes passengers on a journey unlike any other, landing in Ancient Greece “at around 750BC”.

Credits

Fold7 Credits

Ryan Newey - Founder & CCO

David O’Brien and Chris Bennett - Creative Team

Max Di Nunno - Producer

Sarah Benson - Strategy Director

Sarah Kay - Head of Account Management

Miles Woodford - Account Director

Thomas Thomas Credits

Mark Denton - Director

Trent Simpson -Producer

Editor : Matthew Prickett @ Cut & Run

Offline Producer: Ruth Minkley @ Cut & Run

Sound Design: Mark Robson@750 MPH

Post Production

JAM VFX

VFX Producer: Evren Olgun-Knight

Colourist: Dave Ludlam

Flame Artist - Mark Robinson

CG Artist - Alessandro Mariotti