hiyacar: Free Car Hire For NHS by Fold 7

Agency: Fold 7
Client: hiyacar
Date: May 2020
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With lockdown easing, NHS workers are justifiably fearful of using public transport.

In response, Fold7 and peer-to-peer car hire company Hiyacar have launched a social and outdoor campaign around tube stations and major hospitals in London to promote their free car hire offer for NHS staff and emergency volunteers. They are also appealing to more car owners to offer their cars, currently standing unused, to a local NHS hero.

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