Gumtree.com: The Neighbourhood’s Good by Fold 7
- Location:
Gumtree and Fold7 have launched the second phase of their latest creative campaign, with a series of out of home activations based around the power of shopping local.
The work follows on from the launch of 'The Neighbourhood’s Good' TV ad in January, which formed the first phase of a 360 campaign.
The activations, which play on the importance of neighbours and how the brand enables people to find thing they need or would like to sell in their very own community, will be released in stages across a period of four weeks at various London locations.
Credits
Creative: Chris Bennett and David O'Brien
Designer: Dominic Frain
Head of Design: Jamie Craven
Creative Director: John Yorke
CCO: Ryan Newey
Account Director: Alexandra Ionides
Senior Account Manager: Miles Woodford
Interim marketing director - Matt Button
Senior brand manager - Lynsey Love
Strategist - Georgie Cavendish