The Drum Awards for Marketing - Extended Deadline

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Agency: Fold 7
Date: Mar 2019
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Gumtree and Fold7 have launched the second phase of their latest creative campaign, with a series of out of home activations based around the power of shopping local.

The work follows on from the launch of 'The Neighbourhood’s Good' TV ad in January, which formed the first phase of a 360 campaign.

The activations, which play on the importance of neighbours and how the brand enables people to find thing they need or would like to sell in their very own community, will be released in stages across a period of four weeks at various London locations.

Credits

Creative: Chris Bennett and David O'Brien

Designer: Dominic Frain

Head of Design: Jamie Craven

Creative Director: John Yorke

CCO: Ryan Newey

Account Director: Alexandra Ionides

Senior Account Manager: Miles Woodford

Interim marketing director - Matt Button

Senior brand manager - Lynsey Love

Strategist - Georgie Cavendish