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#InfluenceTheElection is a nonpartisan initiative that aims to increase midterm voter turnout in young people through social coverage.

Having an audience online, big or small, means you have influence. Just 39,000 votes in three states would have changed the result of the presidential election. That’s not a lot – there are 54,251 seats in Yankee Stadium and many of us are able to reach more than that with one single Instagram post.

#ITE is sweeping social media... over 3,400 influencers – with a combined following of 97 million-plus have pledged to post about the midterms and encourage their audience to get out and vote. Everyone from mega influencers like Hannah Bronfman and Eva Chen to brands like Dermalogica and DVF are participating to increase voter turnout, illustrating the power of social media to drive social change.

“I think it’s hard when you see so many things you care about crumble before your eyes and it can be disheartening. But that’s why now, more than ever, we must use more than our voice – we need to take it to the polls," said Hannah Bronfman