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Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Gatorade: I Can Do Better by TWBA\Chiat\Day LA

Client: Gatorade
Date: Mar 2021
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In the latest Gatorade Zero video, soccer star Abby Wambach challenges track legend Usain Bolt in a new campaign, which pays homage to the iconic 1997 spot, 'Anything You Can Do, I Can Do Better,' originally with Michael Jordan and Mia Hamm.

The campaign highlights the equal capabilities of women and men in sports, focusing on channeling your inner competitor, no matter what you’re doing. It also introduces the brand’s latest innovation: Gatorade Zero with Protein, which has zero sugar, electrolytes for hydration and 10g of protein to help kick-start the recovery process.