Synovus Bank : advert-body-1

Synovus Bank has teamed up with Atlanta-based agency Fitzgerald & Co to create a PSA for Hurricane Boxing Gym, a nonprofit based in Tampa, Florida that helps underprivileged youth through a boxing program that encourages integrity, discipline, values, respect and morals. In the spot, a young man explains why he's proud to be a "gym rat" despite the term's negative connotations. The ad, which is airing on local network TV affiliates in Tampa and online, is intended to increase awareness of the nonprofit and its mission. According to Fitzgerald & Co, Hurricane Boxing was recently "one of the bank's new checking account customers that received $200.00 to invest back into their communities and small businesses." The ad is part of Synovus Bank's "bank of here" effort, which aims to position the company as one that is deeply involved in its communities.