Agency: Fitzco
Date: Feb 2016
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Last week, Burger King officially added grilled hot dogs to its menu. Fast-food chain Checkers & Rally's, which has been offering "hand-grilled, 100% beef hot dogs for over 30 years," according to agency Fitzgerald & CO, decided to have a little fun with Burger King's announcement by touting its own hot dogs in an ad on the back page of USA Today. Last week, Checkers & Rally's ran an ad in the newspaper telling Burger King that "it's time to compare wieners" and encouraged consumers to buy their 79-cent hot dogs instead of Burger King's $1.99 ones.


CCO: Noel Cottrell

ECD/AD: Wes Whitener

ECD/CW: Mitch Bennett

GCD: Ryan Bobblett

CW: Will Benham, Meredith Young

AD: Katie Mellor, Seth McWhorter, Erin Fillingim

Account Director: Jeff Quick

Retouching: Brian Wallace

Mechanical Artist: Rachel Parrish

Project Manager: Cris Tally