The Drum Awards Festival - Extended Deadline

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Agency: Firefly
Date: Mar 2020
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Firefly announced it will be leveraging its vehicle-mounted displays to help provide public health messaging around Covid-19 to residents of all cities in which it operates. Utilizing its street-level digital media network, Firefly will be able to provide updated information in real-time thanks to its block-by-block geolocation technology.

With the constantly changing situation presented by Covid-19, which the World Health Organization has declared a global pandemic, it’s essential that Americans have the latest information on the disease.

“Times like these require everyone to work together and contribute what they can to ensure the health and safety of our communities,” noted Kaan Gunay, co-founder and chief executive of Firefly. “We are proud to be able to support our community’s safety by sharing important information about Covid-19 through our network.”

Firefly works directly with for-hire drivers, installing its proprietary displays atop their vehicles and serving geo-targeted, programmable out-of-home advertising on the screens.