Boulevard Saint-Germain - the hub of the 20th-century that accommodated the world's most famous painters, writers and philosophers of the time. It is also home to Diptyque Paris' first boutique.
Sat at the intersection at the famous boulevard, Orpheon was a mythical Parisian night bar where Diptyque's owners would spend many evenings drinking in its smoky mist.
To commemorate that lost time, Diptyque has brought out a new perfume - Orpheon - created to imitate the sensory atmosphere of the jazz bar.
To immerse themselves in the effervescence and creative energy of the Parisian Left Bank of the 1960s, Diptyque collaborated with music and culture agency Like Fire on the perfume launch campaign.
As part of the campaign, musician Lewis OfMan was asked to create an auditory experience. He produced an original interpretation of the olfactory notes of perfumer Olivier Pescheux. The song is available on streaming platforms and vinyl, with a video of a live performance. There is also a 3-minute documentary.