Toyota: As I Really Am by Filmmaster Productions

Client: Toyota
Date: Feb 2018
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A new campaign for Toyota features World champion wheelchair fencer, Beatrice 'Bebe' Vio. Over the course of the spot, Vio talks to viewers about human strength and determination.

Produced by Filmmaster Productions with The&Partnership, the film aired on 28 January and is part of Toyota’s international 'Start Your Impossible' campaign in collaboration with the International Olympic and Paralympic Committee.


Director: Philippe Tempelman

Production company: Filmmaster Productions

Executive Producer: Lorenzo Cefis

DoP: Pat Scola

Producer: Nicole Lord

Editor: Johan Wik

Agency: The&Partnership, Rome, Italy

Creative Director: Fabrizio Caperna

Business Director: Cristiano Casassa Mont

Art Directors: Giambattista Menna, Eugenio Chiapparelli

Copywriters: Roberto Ottolino, Luca Scarponi

Planning Director: Erwin Corio Flores

Agency Producer: Cecilia Barberis

Music: Håkan Eriksson

Colorist: Tom Poole, Company 3

Production Design: Francesca Di Mottola

Stylist: Daniela Ciancio

VFX Supervisor: Peter Marin, Swiss

Sound Design: Joakim Kristensen, Red Pipe

Color producer: Alexandra Lubrano, Company 3

VFX Producer: John Thorstensson, Swiss

VFX Executive Producer: Erik Holmedal, Swiss

VFX Artists: Marcus Krupa, Jon Wesström, John Svensson, Johan Vikström, Swiss

1st AD: Miguel Lombardi

Production Manager: Alessandro Cesaretti

Assistant Producer: Martina Mangiucca

2nd AD: Elena Casnati

Unit Manager: Dino Qualiano, Andrea Verolo

Filmmaster R&D Department: Michelangelo Rosselli, Francesco Del Core

Focus puller: Martino Tagliaferri / Emanuele Leurini

Gaffer: Alessio Bramucci

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Letters of Empathy

Added 14 August 2018
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