American Century Investments: advert-body-2 by Figliulo&Partners
- Location:
Just in time for Father’s Day, 'Race' was created by brand agency Figliulo&Partners (F&P) for American Century Investments. The spot shows a man attempting to get into shape, struggling but ultimately improving. At the end it is revealed that he’s not training for himself, but to keep up with his daughter – in order to record her competing in a race.
The spot kicks off the new 'Be More Invested' campaign, which embodies American Century’s core values and the belief that when you’re more invested in something, you go the extra mile, which is how the firm approaches offering financial solutions for their client’s needs. The father’s commitment in “Race” is a way to show that “when you’re more invested, you do more”– just like American Century does for its clients. The national campaign will include TV, online video, social and digital placement.
Credits
Creative Agency - Figliulo & Partners
CEO/Partner - Mark Figliulo
CCO/Partner - Scott Vitrone
Head of Production/Partner - Robert Valdes
President/Partner - Judith Carr-Rodriguez
Head of Strategy/Partner - Caroline Krediet
Executive Director, Strategy - Henry Monsell
Creative Director - Masataka Kawano
Creative Director - Jeff Scardino
Executive Producer - Jill Landaker Grunes
Senior Producer - Peter Ostella
Senior Post Producer - Meredith Witte
Director of Integrated Business Affairs - Sara Jagielski
Client Services, Director - Natalie Troubh
Group Account Director - Kristin Postill
Account Supervisor - Alexis de Seve
Media Director - Laura Ries
Media Supervisor - Bobby Miller
Group Project Manager - Amy Blitzer
Director - Louis Sutherland
Director of Photography - Nate Hurtsellers
Editorial - Whitehouse Post
Editor - Chris Murphy
Assistant Editor - Sam Ommen
Executive Producer - Caitlin Grady
Post Producer - Jessica Mann
VFX + Finishing - Carbon
Animation / GFX (:15s) - Max Benjamin
Flame Online / Compositing - Matt Reilly
Flame Compositing - Chris Wiseman
Animation / VFX Producer - Paul O’Beirne
Color - CO3
Colorist - Tim Masick
Color Producer - Kevin Breheny
Color Assistant - Melina Smith
Music Company - Yessian
CCO - Brian Yessian
Head of Production - Michael Yessian
EP - Marlene Bartos
Sr. Producer - Evelyn Brown
Creative Director and Composer - Mike Dragovic
Sound Design + Mix - Heard City
Mixer - Phil Loeb
Managing Director - Gloria Pitagorsky
EP - Sasha Awn
Producer - Andi Lewis
