The Drum Awards for Marketing - Extended Deadline

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Agency: Fig
Client: Spotify
Date: Nov 2019
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The 'Your Art Has The Power To Move' campaign for Spotify for Artists’ new format Canvas allows artists to upload 8-second looping visuals that play with every track. The role of visual art in music has always been a critical part of the relationship fans form with songs, and Canvas is the future of creating that connection on Spotify. FIG was tapped to not only explain the new offering to artists and labels, but to also get them excited about its capacity to touch listeners in new and creative ways.

In Austin, FIG - with production partner The Mill - created Canvas Records, an audiovisual listening bar that displayed hundreds of the best Canvases created to date within custom-fabricated frames modeled after classic vinyl record sleeves. The event, which took place during the second weekend of Austin City Limits, invited musicians and industry professionals to browse the Canvases first hand, seeing up close and personal how moving artwork creates an entirely new and powerful dynamic between artists and their audience. Featured Canvases included artists like Billie Eilish, Bon Iver, Lil Wayne, John Mayer and more.

During the event, guests were invited to explore the Canvas Records by interacting with them on the shelves. Each Canvas Record was able to be picked up and held like a real record. Additionally, the back of each record featured the corresponding song’s Spotify Code, which guests could scan using their Spotify app to listen to the song right there on their phone.

After finding a Canvas they liked, guests were invited to take the record up to a one-of-a-kind listening bar. There, a team of bartenders - lead by Justin Lavenue, owner of the heralded Austin cocktail establishment The Roosevelt Room - mixed up a custom cocktail inspired by the chosen Canvas.

The bar featured three seats, each with a parabolic speaker overhead, so guests could have an intimate experience, listening to their song as their drink was made.

Credits

Brand/Client

Spotify for Artists

Social Handles

Head of Creator Product Marketing

Sam Duboff

Product Marketing, Creator

Sam Yeh

Music Marketing Manager, Experiential

Thomas Greubel

Creative Agency

FIG

Founder

Mark Figliulo

CCO/Partner

Scott Vitrone

Chief Content Officer/Partner

Robert Valdes

CEO/Partner

Judith Carr-Rodriguez

CSO/Partner

Caroline Krediet

Strategy Lead

Anibal Casso

Creative Director

Spencer LaVallee

Creative Director

Evan Schultz

Design Director

Max Friedman

Executive Producer

Jill Landaker Grunes

Associate Producer

Jennifer Hart

FIG Studios Producer

Jessica Rosen

Director of Integrated Business Affairs

Sara Jagielski

Business Affairs Manager

Noel Wilcox

Executive Director of Client Service

Finnian O’Neill

Group Account Director

Kristin Postill

Account Supervisor

Maxie Etess

Group Project Manager

Dee Dee Swartz

Social Handles

Experiential Production Partner

Mill Experience

Twitter: @millchannel

Instagram: @millchannel, @mill_NY

Facebook: /millchannel

Executive Creative Director

Rama Allen

Instagram: @ramanaut

Executive Producer

Desi Gonzalez

Instagram: @ninjamixtape

Lead Producer

Paula Ceballos

Instagram: @paulacd

Creative Director

Aline Ridolfi

Instagram: @alineridolfi

Creative Technologist

Fabio Piparo

Production Coordinator

Taylor Smith

Instagram: @electric_visual

Designer

Zac Sutton (freelance)

Instagram: @zac_sparks

Designer

Clemens der Exter

Environmental Designer

Miles Kozatch (freelance)

Event Producer

William Livermore (freelance)

Editor

Matthew Campbell

Editor

Andrew Moorehead

Colorist

Michael Rossiter

Fabrication/Production Partners

Printing

Earth Enterprise

Record Enclosure Fabrication

Cigar Box Inc.

Environmental Fabrication

Mecca Design & Production

Event Production

Plaid Pony Productions