Spotify: Your Art Has the Power to Move by Fig
- Location:
The 'Your Art Has The Power To Move' campaign for Spotify for Artists’ new format Canvas allows artists to upload 8-second looping visuals that play with every track. The role of visual art in music has always been a critical part of the relationship fans form with songs, and Canvas is the future of creating that connection on Spotify. FIG was tapped to not only explain the new offering to artists and labels, but to also get them excited about its capacity to touch listeners in new and creative ways.
In Austin, FIG - with production partner The Mill - created Canvas Records, an audiovisual listening bar that displayed hundreds of the best Canvases created to date within custom-fabricated frames modeled after classic vinyl record sleeves. The event, which took place during the second weekend of Austin City Limits, invited musicians and industry professionals to browse the Canvases first hand, seeing up close and personal how moving artwork creates an entirely new and powerful dynamic between artists and their audience. Featured Canvases included artists like Billie Eilish, Bon Iver, Lil Wayne, John Mayer and more.
During the event, guests were invited to explore the Canvas Records by interacting with them on the shelves. Each Canvas Record was able to be picked up and held like a real record. Additionally, the back of each record featured the corresponding song’s Spotify Code, which guests could scan using their Spotify app to listen to the song right there on their phone.
After finding a Canvas they liked, guests were invited to take the record up to a one-of-a-kind listening bar. There, a team of bartenders - lead by Justin Lavenue, owner of the heralded Austin cocktail establishment The Roosevelt Room - mixed up a custom cocktail inspired by the chosen Canvas.
The bar featured three seats, each with a parabolic speaker overhead, so guests could have an intimate experience, listening to their song as their drink was made.
Credits
Brand/Client
Spotify for Artists
Social Handles
Head of Creator Product Marketing
Sam Duboff
Product Marketing, Creator
Sam Yeh
Music Marketing Manager, Experiential
Thomas Greubel
Creative Agency
FIG
Founder
Mark Figliulo
CCO/Partner
Scott Vitrone
Chief Content Officer/Partner
Robert Valdes
CEO/Partner
Judith Carr-Rodriguez
CSO/Partner
Caroline Krediet
Strategy Lead
Anibal Casso
Creative Director
Spencer LaVallee
Creative Director
Evan Schultz
Design Director
Max Friedman
Executive Producer
Jill Landaker Grunes
Associate Producer
Jennifer Hart
FIG Studios Producer
Jessica Rosen
Director of Integrated Business Affairs
Sara Jagielski
Business Affairs Manager
Noel Wilcox
Executive Director of Client Service
Finnian O’Neill
Group Account Director
Kristin Postill
Account Supervisor
Maxie Etess
Group Project Manager
Dee Dee Swartz
Social Handles
Experiential Production Partner
Mill Experience
Twitter: @millchannel
Instagram: @millchannel, @mill_NY
Facebook: /millchannel
Executive Creative Director
Rama Allen
Instagram: @ramanaut
Executive Producer
Desi Gonzalez
Instagram: @ninjamixtape
Lead Producer
Paula Ceballos
Instagram: @paulacd
Creative Director
Aline Ridolfi
Instagram: @alineridolfi
Creative Technologist
Fabio Piparo
Production Coordinator
Taylor Smith
Instagram: @electric_visual
Designer
Zac Sutton (freelance)
Instagram: @zac_sparks
Designer
Clemens der Exter
Environmental Designer
Miles Kozatch (freelance)
Event Producer
William Livermore (freelance)
Editor
Matthew Campbell
Editor
Andrew Moorehead
Colorist
Michael Rossiter
Fabrication/Production Partners
Printing
Earth Enterprise
Record Enclosure Fabrication
Cigar Box Inc.
Environmental Fabrication
Mecca Design & Production
Event Production
Plaid Pony Productions