Agency: Fig
Date: Sep 2019
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Fig has completed its first campaign for Ketel One Family Made Vodka, 'Drink Marvelously', an imaginative creative campaign. It ​captures a world where magic surrounds the everyday; a world where everyone is welcome, and experiences are bettered by being together with friends (or complete but charming strangers) who bring joy and laughter. The campaign is the latest creative expression of the award-winning Dutch vodka brand. 'Drink Marvelously' will ​debut during the 71st Emmy Awards Season, in which Ketel One is the Official Spirits Partner, appearing at Emmys events, on television, digital and outdoor media.

The new campaign introduces a series of whimsical, hand-drawn illustrations and animations that invite drinkers into a marvelous world ​– one full of personality, charm and of course, delicious drinks made with Ketel One Vodka. Each piece of creative will bring to life a marvelous moment, real or imagined, creating a little bit of magic and ​surprise in every scene.

Credits

Brand

Ketel One

Client

Diageo North America

CMO

Ed Pilkington

Director

Jim Ruane

Creative Agency

FIG

Founder

Mark Figliulo

CCO/Partner

Scott Vitrone

Chief Content Officer/Partner

Robert Valdes

CEO/Partner

Judith Carr-Rodriguez

CSO/Partner

Caroline Krediet

Strategy Lead

Anibal Casso

Design Director and Lead Illustrator

Max Friedman

Creative Director

Molly Jamison

Creative Director

David Goss

Creative Director

Jed Heuer

Creative Director

Dave Canning

Copywriter: Compactor; Going Up; Singing Glass; Origami

Reilly Schlitt

Art Director: Compactor; Going Up; Singing Glass; Origami

Kelsey Heard

Executive Producer

Jill Landaker Grunes

Senior Art Producer

Julia Menassa

Fig Studios Producer

Jessica Rosen

Director of Integrated Business Affairs

Sara Jagielski

Executive Director of Client Service

Finnian O’Neill

Group Account Director

Kristin Postill

Account Supervisor

Maxie Etess

Group Project Manager

Dee Dee Swartz

Animation Director

NiceShit Studio

Production Company

Jelly

Owner

Chris Page

Executive Producer

Erika Panasci

Producer

Kavita Daggar

Audio Post Production Company

Butter Music and Sound

Sound Design + Mix

Eric Hoffman & Geoff Strasser of Mr. Bronx

Producer

Renée Massé

Studio Director

Ian Jeffreys + Aaron Kotler

Executive Creative Director

Aaron Kotler

Photographer

Jamie Chung

Producer

Elle Sullivan - ESW Productions

Retoucher

The Post Office

Owner / Head Retoucher

Rebecca Manson