Agency: Fig
Client: CNN
Date: Nov 2018
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The team at Fig created a spot for CNN for the midterm elections and plays up the original 'an apple is an apple campaign' from last year.

In the spot, bananas take the place of apples in familiar and iconic activities and images. Children bob for bananas, Newton gets bopped in the head by a banana, and Adam and Eve are tempted by the yellow fruit. The tag states: "Lies can become truth, if we let them. Facts first."

It is the latest in the 'facts first' series and a hugely important message at this critical time.

Credits

Creative Agency

FIG

Founder & Partner

Mark Figliulo

CEO & Partner

Judith Carr-Rodriguez

Chief Creative Officer & Partner

Scott Vitrone

Head of Production & Partner

Robert Valdes

Chief Strategy Officer & Partner

Caroline Krediet

Creative Director

Spencer LaVallee

Executive Producer

Jill Landaker Grunes

Senior Producer

Meredith Witte

Associate Producer

Jennifer Hart

Director of Integrated Business Affairs

Sara Jagielski

Executive Director Client Services

Natalie Troubh

Account Supervisor

Kyra Gembka

Senior Project Manager

Lindsay Bergman

Production Company

Furlined

Director

Fantavious Fritz

Producer

Jason Aita

DOP

Kelly Jeffry

President

Diane McArter

Executive Producer/Director of Development

Ben Davies

Head of Production

Ali Goldstone

Executive Producer, OPC

Harland Weiss

Executive Producer, OPC

Donovan Boden

Executive Producer, OPC

Isil Gilderale

Editorial Company

Work

Editor

Ben Jordan

Assistant Editor

Trevor Myers

Executive Producer

Erica Thompson

Producer

Chris Delarenal

Flame/VFX Company

Blacksmith

Flame Artist

Elsa Tu

Executive Producer

Charlotte Arnold

Senior Producer

Bindy St. Leger

Color

The Mill

Senior Colorist

Nick Metcalf

Audio

Heard City

Audio Mixer

Jodi Loeb

Audio Producer

Andi Lewis

Audio EP

Sasha Awn