Stoli Vodka has launched its new global advertising campaign, ‘Loud and Clear,’ and it features provocative images, scenes and demonstrative scoring by award-winning directors and composers.
The stimulating new campaign takes a 360-approach, incorporating television, digital, social and print to reveal Stoli’s unapologetic message – “whatever drives you, make it bold, make it last, make it loud and clear.”
Shot in Ukraine, each creative spot showcases real people celebrating their unique identities and what drives them, with each fully embracing their style, passions and beliefs with conviction.
Developed with FF New York, the global creative agency founded by Fred & Farid, ‘Loud and Clear’ boasts an impressive lineup of award-winning creative talent who contributed to the campaign. 'Loud and Clear' features music from the Oscar-winning composer, Hans Zimmer and Emmy/BAFTA-nominated composer Lorne Balfe, which elevates the drama and emotion in the piece. Oscar nominee Rachel Morrison served as the campaign’s director of photography on the video, which was shot by directors ‘We are From LA’.
The print creative was shot by photographer Rankin in London and features the designs of graphic artist Tyrsa, who created a brand-new font, Stoli Brush, for all of the print ads. The font will be made accessible for Stoli fans and consumers alike to download and use for free.
Agency: FF New York
Director of Photography: Rachel Morrison
Directors: We are from LA
Composers: Hans Zimmer and Lorne Balfe
Graphic Artist: Tyrsa