Dots by FF Los Angeles

Date: Jan 2020
Your Vote
Overall Rating
Opps, please vote again
10 votes

In partnership with Bordeaux, France-based non-profit, Un Rien C'est Tout, FF Los Angeles developed their first branding campaign around the message that "For you, it may be nothing, but for others, it is a lot."

They took an artistic approach to the campaign, working with Spanish artist Pablo Jurado Ruiz, who used pointillism to illustrate the impact of one single euro on the life of people in need. This included 53-year-old former homeless man, Bernard; Gwenola, 49, in cancer remission; and Murat, 21, young tennis player with a disability. A movie will also be released, unveiling the prints, voiced by French actor Vincent Lindon, French journalist Marie Drucker, and Antoine Griezmann, World Cup champion.



Agency: FF Los Angeles

Client: Un Rien C’est Tout

Title of ad: Dots

Chief Creative Officers: Fred & Farid

Brand Supervisor: Cécile Duffau

Agency Supervisor: Jules Chaffiotte

Copywriter: Radouane Guissi

Art Director: Radouane Guissi

Artist : Pablo Jurado Ruiz

Agency Producer: Andy Caramanzana

Production Company: Fanciful Fox

Photographer: Ken WongYoukHong

Production Company City: Los Angeles

Director: Fanciful Fox

Place of shoot: Los Angeles

Introducing Bubl by VCCP

Added 21 September 2020
Overall Rating
Overall Rating

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.