Dots by FF Los Angeles

In partnership with Bordeaux, France-based non-profit, Un Rien C'est Tout, FF Los Angeles developed their first branding campaign around the message that "For you, it may be nothing, but for others, it is a lot."

They took an artistic approach to the campaign, working with Spanish artist Pablo Jurado Ruiz, who used pointillism to illustrate the impact of one single euro on the life of people in need. This included 53-year-old former homeless man, Bernard; Gwenola, 49, in cancer remission; and Murat, 21, young tennis player with a disability. A movie will also be released, unveiling the prints, voiced by French actor Vincent Lindon, French journalist Marie Drucker, and Antoine Griezmann, World Cup champion.