Indian chutney brand Geeta’s, is launching a campaign for 2019 aimed at promoting wider usage of its UK favourite, authentic Indian chutney, Geeta’s Premium Mango Chutney.
The brand’s new marketing campaign, ‘Made in India. Loved in Britain’, created by London-based integrated marketing agency Feel, embraces the heritage and authenticity of Geeta’s products, while showcasing popular everyday usage suggestions from across the UK for Geeta’s chutneys – whether it’s ‘Dipped in Dalston’, ‘Glazed in Glasgow’ or ‘Marinated in Monmouth’.
This is featured in videos and photography which will be unveiled across multiple digital platforms, both online and offline. A PR and social media campaign will further reinforce the use of these Indian flavours for different meal occasions as well as raising brand awareness.
Geeta’s will also have a full consumer roadshow of sampling across the UK, including a number of the UK’s top shows ranging from Countryfile to BBC Good Food and the RHS Gardening Show, aiming to reach over 100,00 people.
Geeta’s flagship Premium Mango Chutney was established in the UK more than 25 years ago and continues to lead the way for the brand.