The Drum Awards for Social Media 2022

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Client: FedEx
Date: Jan 2022
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FedEx today launched a new ad, titled ‘Little Mistake, Big Demand,' designed to spotlight how small businesses can benefit from making FedEx their transportation and shipping partner.

Directed by Noam Murro, known for his work on blockbusters including 300: Rise of an Empire and Smart People, the ad stars Tennessee Titans running back Derrick Henry. Henry, trying to tweet at Titan fans, instead accidentally tags @TitanPans, a small kitchen supply store. As a result, Maya Titan’s pan business starts trending – leading to a surge in orders that is so substantial that it breaks the internet. Luckily, even with satellites exploding, Maya can rest easy knowing that FedEx is helping her stay abreast of countless online orders.