Levi's: advert-body-2 by FCB West
- Location:
To inspire people to flex their voting muscles, FCB West, in partnership with Levi’s, has launched a multifaceted ‘Vote’ campaign developed to ensure that eligible voters can exercise their right to vote on November 6.
This new movement reminds the world of the power a single vote can hold, and it encourages the public to get informed, get involved, get registered and get out to vote this fall, with the message: “Your vote is the ultimate use of your voice. So use it.”
Launching ahead of National Voter Registration Day on September 25, the campaign kicks off with a national television campaign entitled ‘Use Your Vote,’ created by FCB West. The integrated campaign, consisting of digital and social, features people from around the world unified by one common theme: using their voice, casting their ballots, and participating in their right to stand up and advocate for what they care about.
In the spot, people are seen all around the globe preparing for election days in their respective countries and settings. The branding is subtle – a woman pulls on her jeans before heading to the polling station, a one-legged man in jeans propels himself to the polls, a man in line to vote has on a jean jacket. But the message remains strong as Aretha Franklin’s inspiring version of Think plays over the ad.
Credits
Client: Levi’s
Jennifer Sey CMO
Chris Jackman VP, Global Marketing
Rachel Sundberg Director, Global Marketing
Agency: FCB West
Karin Onsager-Birch Chief Creative Officer
Justin Moore Executive Creative Director
Mike Long Executive Creative Director
Bruno Nakano Art Director / Creative Director
Christopher Penman Copywriter
Charlotte McConnell Senior Producer
Lauriann Lamoreaux Production Assistant
Sarah Ranney Art Director (Digital)
Sara Mason Copywriter (Digital)
Arlene Bae SVP, Group Management Director
Lauren Geismar Account Supervisor
Alek Weltin Assistant Account Executive
Simon White Chief Strategy Officer
Ryan Riley Planning Director
Jentri Flores Project Manager
Production – Broadcast
Pulse Production Company
Benito Montorio Director
Dav Karbassioun EP
Simon Eakhurst Producer
Steve Annis DOP
Carmen Amos EP
Cartel Editing House
Lauren Bleiweiss EP
Greer Bratshie Producer
Leo Scott Editor
Dan Gutterman Edit Assistant
Electric Theatre Collective Post
Kate Hitchins EP
James Howell Producer
Jason Wallis Colorist
Lime Studios Sound
Loren Silber Sound Engineer
Production – Digital
Fuel Content Production Company
Nikki Leigh Piper Producer
Andy Lund Director
Josh Rowe Director
Jonathan Flookes Editor
