Levi's has released a spot that pokes a little bit of fun at our society's obsession with cell phones. In the spot, two party-goers catch each other's eyes when they realize that they're the only ones at the pool party who aren't staring down at their phones. They then begin to mock their peers by having a fake phone conversation before walking towards one another. They then decide to make a splash - literally and figuratively - when they jump into the pool together fully clothed. The ad, created by FCB West, debuted during the Grammy Awards.