Hotwire: advert-body-3 by FCB West
- Location:
Hotwire announced its biggest sale of the year, addressing the travel woes of millions this Independence Day, which for the first time in six years inconveniently falls on a Wednesday. The 'Hotwire Effect XL Sale' gives travelers the ultimate freedom to book participating four-or-five-star hotels the weekend before, during, or the weekend after the Fourth of July holiday for a set price of just $49 per night – an average savings of $157 each night.
The creative concept is simple: by hiding the name of the hotel until after booking, Hotwire allows customers to find four-star hotels at two-star prices. 'The Hotwire Effect' campaign is aimed at reinforcing the brand's ability to unlock the kind of deep value travelers will discover this Fourth of July holiday. The series of spots features Hotwire's signature homey jingle and fun travel scenarios where high hotel prices are slashed while a giant finger masks the hotel name. When the finger covers the name, there's is celebration and cheering. When the name is uncovered, the fun ceases.
The 15-second commercial spots appear on NBC, ABC, Comedy Central, ESPN, CBS and HGTV.
Credits
Client: Hotwire
Neha Parikh President
Melissa Postier Director of Brand, PR and Social
Geena Marcelia Marketing Manager
Agency: FCB West
Karin Onsager-Birch Chief Creative Officer
Mike Long SVP Group Creative Director
Christopher Penman Copywriter
Ryan Dowling Art Director
Bruno Nakano Creative Director
Jason Warne Sr. Art Director
Elizabeth Morse SVP, Head of Integrated Production
Michael Garcia Integrated Producer
Lauriann Lamoreaux Production Assistant
Charlotte McConnell, Elizabeth O’Toole Broadcast Producers
Arlene Bae SVP, Group Management Director
Lauren Geismar Account Supervisor
Simon White Chief Strategy Officer
Allan Johnson Director, Digital Strategy
Production: FCB West Fuel Content
Animation Devin Earthman, Ivan Miller, Chris Bernal
Editorial Jonathan Flookes, Chris Gamino, Matt O’Donnell
Sound Design and Mix
Eben Carr, One Union
Joaby Deal, One Union
