Date: Oct 2017
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BMO Harris, one of the Midwest’s largest banks, is kicking off a campaign to introduce a new product: the NBA Milwaukee Bucks Debit Mastercard, just in time for basketball season.

Based on the insight that “fandom is personal, but sponsorships and banks are not,” BMO Harris is utilizing an interesting approach with this launch. The bank’s latest campaign encourages consumers to sign up for a BMO Harris Bucks Debit Mastercard with a bank that loves the sport as much they do.

The campaign follows a father and his daughter on an amusement park trip, accompanied by real-life Bucks players Giannis Antetokounmpo, Malcolm Brogdon and Tony Snell, with Bucks mascot Bango even making an appearance. Whether it’s being denied entry to the teacups ride (because of height), or having one’s lunch smashed to the floor (don’t eat lunchmeat that offends Bango), the dad’s BMO Bucks Debit Mastercard comes to the rescue.

This fully integrated campaign launched on TV on October 18, and will also include out of home, radio, print and social elements in the weeks to come.


Client: BMO Harris

Client Supervision Name & Title:

Head, Brand & Content: Jennifer Carli

Head, Sponsorships: Justine Fedak

Director, U.S. Advertising: Mike Sanders

Senior Advertising Manager: Shelley Johnsen

Advertising Manager: Matthew Case

Creative Agency: FCB Canada

Chief Creative Officer: Jeff Hilts, Nancy Crimi-Lamanna

Group Creative Director: Andrew Macphee, Jeremiah McNama

Copywriter: Steve Sloane

Art Director: Naeem Walji

VP, Managing Director: Tracy Little

Group Account Director: Ravi Singh

Account Supervisor: Samantha Sabatini

Account Executive: Rameez ALAghbar

Agency Producer: Tessa Waisglass, Anne Marie Marginago

Project Manager: Elizabeth Lane

Chief Strategy Officer: Shelley Brown

Senior Strategic Planner: Eryn LeMesurier

Production Company: Steam Films

Executive Producer: Krista Marshall

Director: Matt Atkinson

Director of Photography: Marc Laliberté Else

Line Producer: Rob Jacklin

Casting: Compass Casting

Editing House: Saints Editorial

Editor: Griff Henderson

Assistant Editor: Tim Maclennan

Executive Producer: Stephanie Hickman

Transfer Facility: Alter Ego

Colourist: Wade Odlum

VFX Artist: Andres Kirejew

Executive Producer: Cheyenne Tapioca

Produce: Cheyenne Tapioca

Audio: Apollo

Voice Director: Daenan Bramberger

Audio Engineer: Ethan Myers

Executive Producer: Tom Hutch