BMO Harris Bank: advert-body-2 by FCB Toronto
- Location:
BMO Harris, one of the Midwest’s largest banks, is kicking off a campaign to introduce a new product: the NBA Milwaukee Bucks Debit Mastercard, just in time for basketball season.
Based on the insight that “fandom is personal, but sponsorships and banks are not,” BMO Harris is utilizing an interesting approach with this launch. The bank’s latest campaign encourages consumers to sign up for a BMO Harris Bucks Debit Mastercard with a bank that loves the sport as much they do.
The campaign follows a father and his daughter on an amusement park trip, accompanied by real-life Bucks players Giannis Antetokounmpo, Malcolm Brogdon and Tony Snell, with Bucks mascot Bango even making an appearance. Whether it’s being denied entry to the teacups ride (because of height), or having one’s lunch smashed to the floor (don’t eat lunchmeat that offends Bango), the dad’s BMO Bucks Debit Mastercard comes to the rescue.
This fully integrated campaign launched on TV on October 18, and will also include out of home, radio, print and social elements in the weeks to come.
Credits
Client: BMO Harris
Client Supervision Name & Title:
Head, Brand & Content: Jennifer Carli
Head, Sponsorships: Justine Fedak
Director, U.S. Advertising: Mike Sanders
Senior Advertising Manager: Shelley Johnsen
Advertising Manager: Matthew Case
Creative Agency: FCB Canada
Chief Creative Officer: Jeff Hilts, Nancy Crimi-Lamanna
Group Creative Director: Andrew Macphee, Jeremiah McNama
Copywriter: Steve Sloane
Art Director: Naeem Walji
VP, Managing Director: Tracy Little
Group Account Director: Ravi Singh
Account Supervisor: Samantha Sabatini
Account Executive: Rameez ALAghbar
Agency Producer: Tessa Waisglass, Anne Marie Marginago
Project Manager: Elizabeth Lane
Chief Strategy Officer: Shelley Brown
Senior Strategic Planner: Eryn LeMesurier
Production Company: Steam Films
Executive Producer: Krista Marshall
Director: Matt Atkinson
Director of Photography: Marc Laliberté Else
Line Producer: Rob Jacklin
Casting: Compass Casting
Editing House: Saints Editorial
Editor: Griff Henderson
Assistant Editor: Tim Maclennan
Executive Producer: Stephanie Hickman
Transfer Facility: Alter Ego
Colourist: Wade Odlum
VFX Artist: Andres Kirejew
Executive Producer: Cheyenne Tapioca
Produce: Cheyenne Tapioca
Audio: Apollo
Voice Director: Daenan Bramberger
Audio Engineer: Ethan Myers
Executive Producer: Tom Hutch
