Sound that Connects by FCB

Agency: FCB
Date: Oct 2017
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Yamaha Music Europe has rolled out an integrated communication and sales campaign 'Sound the Connects' targeted at digital-affine group of men and women.

The film conceptualised by FCB Hamburg, portrays how a family in a smart home uses Yamaha products during Christmas. A grandmother is using her tablet to bring the family together for a roast dinner, a mother is using the phone to play music in her son's bedroom from her kitchen and a father dancing around the house in a snowman sweater.


Leading creative director - Daniel Daglioglu

Creative directors - Patrik Hartmann and Michael Okun

Head of TV - Holger Siegle

Client Service Director - Nadja Ludwig

Account Manager - Julian Hüsken

Media agency: Heart & Science, Düsseldorf.

Campaign video production: Virus in Hamburg under the direction of Max