Oreo: Gibberish, Made of Compliments, Surprisingly Thin by FCB

Agency: FCB
Client: Oreo
Date: Dec 2019
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FCB Jakarta produced three spots for Oreo. In 'Gibberish' mini Oreos are used as a tool to playfully resolve a near-argument between a mother and her young daughter.

In 'Made of Compliments' Oreo wanted to launch their limited edition Oreo Red Velvet, consumers were asked to compliment an Oreo in front of a compliment machine, which was created for the campaign. People complimented an Oreo in their own real and fun way and experienced the cookie turning into red (blushing). And they got the message of Oreo turning red in a very memorable and personal way and also enjoyed the new limited edition product Oreo Red Velvet.

'Surprisingly Thin' dramatizes the surprising thinness in a playful tone. The brand is on a mission to unlock the playful spirit in all people and with this campaign we used the size and shape to inspire this. Transforming a dull coffee break moment at work through a playful moment through its size, Oreo Thins also drives home the point, that its too good to share. The TVC also aims to appeal to adults who are into sweet snacks and change the perception that Oreo is a product for children only.

Credits

Mini Oreo: Gibberish

Client: Mondelez South East Asia

Director Marketing - Biscuits SEA: Nikhil Rao

Associate Director Equity & Innovation, SEA: Arpan Sur

Advertising Agency: FCB, Jakarta, Indonesia

Executive Creative Director: Ravi Shanker

Managing Director: Sony Nichani

Creative Director/ Art director: Swapnil Kambli

Art director: Hamidah As’ad, Anastasia

Copywriter: Ravi Shanker

Account Director: Roma Das

Account Manager: Mira Amira

Agency Producer: Yuni Pratomo

Production Company: Stink Films

Director: Diego Nuñez Irigoyen

Executive Producer: Desmond Loh

Producers: Evie Yeo (STINK FILMS), Anne Prakaiwat Guyon (TAPROD)

PA: Claire Qin

1st AD: O

DOP: Mischa Lluch Gustafson

Editor: Fong

Gaffer: Arnam

Art Director (Film): Thor

Prop Master: Tam

Line Producer: Chloe

Casting Director: Nat

Stylist: Ka-Tae

Make up artist: Nart

Post Producer: Terrence Kwan (Spice Shop by The Post Bangkok Co.,Ltd.)

Colorist: Shane Bartley Online: Pow Kuan, Revisions by KC Chong

Music: Massive Music, Japan

Mixing: Kersound

Oreo Red Velvet: Made of Compliments

Client: Mondelez South East Asia

Director Marketing - Biscuits SEA: Nikhil Rao

Associate Director Equity & Innovation, SEA: Arpan Sur

Agency: FCB Jakarta

Managing Director: Sony Nichani

Executive Creative Director: Ravi Shanker

Creative Director: Swapnil Kambli

Art directors: Hamidah As’ad, Jonathan Ronaldo

Digital creative: Anastasia

Account director: Roma Das

Account manager: Mira Amira

Agency producers: Yuni

Production Company: Stink Films

Director: Diego Nuñez Irigoyen

Executive Producer: Desmond Loh

Producers: Evie Yeo (STINK FILMS), Anne Prakaiwat Guyon (TAPROD)

PA: Claire Qin

1st AD: O

DOP: Mischa Lluch Gustafson

Editor: Fong

Gaffer: Arnam

Art Director (Film): Thor

Prop Master: Tam

Line Producer: Chloe

Casting Director: Nat

Stylist: Ka-Tae

Make up artist: Nart

Post Producer: Terrence Kwan (Spice Shop by The Post Bangkok Co.,Ltd.)

Colorist: Zairi Mohd (Red Velvet) and Shane Bartley (Mini, Wafer & Thins)

Online: Pow Kuan, Revisions by KC Chong

Music: Massive Music, Japan

Mixing: Kersound

Oreo Thins:

Client: Mondelez South East Asia

Director Marketing - Biscuits SEA: Nikhil Rao

Associate Director Equity & Innovation, SEA: Arpan Sur

Agency: FCB Jakarta Managing Director: Sony Nichani Executive Creative Director: Ravi Shanker Art directors (ATL): Hamidah As’ad, Jonathan Ronaldo Digital Creative: Swapnil Kambli, Anastasia Account Director: Roma Das Account Manager: Mira Amira Agency Producer: Yuni Pratomo Production Company: Stink Films Director: Diego Nuñez Irigoyen Executive Producer: Desmond Loh Producers: Evie Yeo (STINK FILMS), Anne Prakaiwat Guyon (TAPROD) PA: Claire Qin 1st AD: O DOP: Mischa Lluch Gustafson Editor: Fong Gaffer: Arnam Art Director (Film): Thor Prop Master: Tam Line Producer: Chloe Casting Director: Nat Stylist: Ka-Tae Make up artist: Nart Post Producer: Terrence Kwan (Spice Shop by The Post Bangkok Co.,Ltd.) Colorist: Shane Bartley Online: Pow Kuan, Revisions by KC Chong Song: Audio Network (‘I’m Trouble’/ Andy Powell/ Linda Roan) Audio design: John Ferreira

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