Oreo: Gibberish, Made of Compliments, Surprisingly Thin by FCB
- Location:
FCB Jakarta produced three spots for Oreo. In 'Gibberish' mini Oreos are used as a tool to playfully resolve a near-argument between a mother and her young daughter.
In 'Made of Compliments' Oreo wanted to launch their limited edition Oreo Red Velvet, consumers were asked to compliment an Oreo in front of a compliment machine, which was created for the campaign. People complimented an Oreo in their own real and fun way and experienced the cookie turning into red (blushing). And they got the message of Oreo turning red in a very memorable and personal way and also enjoyed the new limited edition product Oreo Red Velvet.
'Surprisingly Thin' dramatizes the surprising thinness in a playful tone. The brand is on a mission to unlock the playful spirit in all people and with this campaign we used the size and shape to inspire this. Transforming a dull coffee break moment at work through a playful moment through its size, Oreo Thins also drives home the point, that its too good to share. The TVC also aims to appeal to adults who are into sweet snacks and change the perception that Oreo is a product for children only.
Credits
Mini Oreo: Gibberish
Client: Mondelez South East Asia
Director Marketing - Biscuits SEA: Nikhil Rao
Associate Director Equity & Innovation, SEA: Arpan Sur
Advertising Agency: FCB, Jakarta, Indonesia
Executive Creative Director: Ravi Shanker
Managing Director: Sony Nichani
Creative Director/ Art director: Swapnil Kambli
Art director: Hamidah As’ad, Anastasia
Copywriter: Ravi Shanker
Account Director: Roma Das
Account Manager: Mira Amira
Agency Producer: Yuni Pratomo
Production Company: Stink Films
Director: Diego Nuñez Irigoyen
Executive Producer: Desmond Loh
Producers: Evie Yeo (STINK FILMS), Anne Prakaiwat Guyon (TAPROD)
PA: Claire Qin
1st AD: O
DOP: Mischa Lluch Gustafson
Editor: Fong
Gaffer: Arnam
Art Director (Film): Thor
Prop Master: Tam
Line Producer: Chloe
Casting Director: Nat
Stylist: Ka-Tae
Make up artist: Nart
Post Producer: Terrence Kwan (Spice Shop by The Post Bangkok Co.,Ltd.)
Colorist: Shane Bartley Online: Pow Kuan, Revisions by KC Chong
Music: Massive Music, Japan
Mixing: Kersound
Oreo Red Velvet: Made of Compliments
Client: Mondelez South East Asia
Director Marketing - Biscuits SEA: Nikhil Rao
Associate Director Equity & Innovation, SEA: Arpan Sur
Agency: FCB Jakarta
Managing Director: Sony Nichani
Executive Creative Director: Ravi Shanker
Creative Director: Swapnil Kambli
Art directors: Hamidah As’ad, Jonathan Ronaldo
Digital creative: Anastasia
Account director: Roma Das
Account manager: Mira Amira
Agency producers: Yuni
Production Company: Stink Films
Director: Diego Nuñez Irigoyen
Executive Producer: Desmond Loh
Producers: Evie Yeo (STINK FILMS), Anne Prakaiwat Guyon (TAPROD)
PA: Claire Qin
1st AD: O
DOP: Mischa Lluch Gustafson
Editor: Fong
Gaffer: Arnam
Art Director (Film): Thor
Prop Master: Tam
Line Producer: Chloe
Casting Director: Nat
Stylist: Ka-Tae
Make up artist: Nart
Post Producer: Terrence Kwan (Spice Shop by The Post Bangkok Co.,Ltd.)
Colorist: Zairi Mohd (Red Velvet) and Shane Bartley (Mini, Wafer & Thins)
Online: Pow Kuan, Revisions by KC Chong
Music: Massive Music, Japan
Mixing: Kersound
Oreo Thins:
Client: Mondelez South East Asia
Director Marketing - Biscuits SEA: Nikhil Rao
Associate Director Equity & Innovation, SEA: Arpan Sur
Agency: FCB Jakarta Managing Director: Sony Nichani Executive Creative Director: Ravi Shanker Art directors (ATL): Hamidah As’ad, Jonathan Ronaldo Digital Creative: Swapnil Kambli, Anastasia Account Director: Roma Das Account Manager: Mira Amira Agency Producer: Yuni Pratomo Production Company: Stink Films Director: Diego Nuñez Irigoyen Executive Producer: Desmond Loh Producers: Evie Yeo (STINK FILMS), Anne Prakaiwat Guyon (TAPROD) PA: Claire Qin 1st AD: O DOP: Mischa Lluch Gustafson Editor: Fong Gaffer: Arnam Art Director (Film): Thor Prop Master: Tam Line Producer: Chloe Casting Director: Nat Stylist: Ka-Tae Make up artist: Nart Post Producer: Terrence Kwan (Spice Shop by The Post Bangkok Co.,Ltd.) Colorist: Shane Bartley Online: Pow Kuan, Revisions by KC Chong Song: Audio Network (‘I’m Trouble’/ Andy Powell/ Linda Roan) Audio design: John Ferreira
