Oreo: Disconnect to Connect by FCB

Agency: FCB
Client: Oreo
Date: Feb 2020
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OREO, world's favorite cookie brand, recently launched a new campaign that urges consumers to ‘Disconnect to Connect’, getting away from their technological devices and enjoy moments of playful connections, with family and friends. Since the launch, OREO has always created fun-filled moments for consumers and their loved ones. The campaign brings alive Oreo’s global brand proposition titled Stay Playful that aims to spark playful connections with your family & friends. Taking a consumer-centric approach to the next level, this latest campaign aims to bring alive a simple message of disconnecting from the reel world and spending some quality time with your family. The brand intends to create new and fun ways to engage with OREO lovers by widening its appeal to achieve the larger purpose of the company with a touch of playfulness.

Credits

Agency: FCB Interface

Creative Team: Rakesh Menon, Ashutosh Joshi, Sricharan C, Ketan Kadam, Adil Bamanbehram

Account Management: Ruchita Purohit, Arun Kumaresan, Bushra Faruqi, Krita Gudhka, Ajinkya Joshi

Planning: Gulshan Singh, Sneha Raina

Director (of the TVC): Prakash Verma

Executive Producer: Manjeet Bawa

Production House: Niravan Films

Post Production Studio: Nirvana Films

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