The Drum Awards Festival - Official Deadline

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Date: Mar 2017
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Poland Spring has rolled out an effort called "Greatness Springs from Here," the water bottle brand's first new campaign in more than a year. The first installment of the campaign is a video series that features Edna Mitchell, an 88-year-old volunteer ambulance driver from Maine. Created by FCB New York, the purpose of the campaign is to shine a light on people who "make a positive impact in their local community and have a personal story that defies conventions." Since Poland Spring is exclusively sourced and only available in the Northeast region of the US, the campaign aims to drive home the point that "Poland Spring region residents don’t have to look too far to find greatness."