Date: Jul 2018
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LG Electronics USA is offering serious TV watchers unique opportunities to watch the latest season of their favorite Netflix shows in detailed show-themed settings with the LG ‘B&Binge’ contest.

LG is recreating iconic locations from The Crown, Arrested Development and a surprise mystery show, and offering an unforgettable two-night stay within true-to-show atmospheres for selected winners. Each location will be outfitted with critically-acclaimed 2018 LG OLED 4K TVs.

The promo for the contest takes its cue from The Crown. It’s a long shot, following a woman only seen from behind as she walks past dapper doormen, servants and maids, and through elegantly decorated rooms, finally ending at a couch that has a casually dressed man eating grapes and watching the show. She states: “The loo is far” as they both continue their binge watch.

The setting for the Arrested Development binge is aboard a yacht inspired by the Lucille, the Bluth’s infamous yacht. Whereas Gob previously sunk the Lucille as part of one of his “illusions,” this yacht is above water and safely anchored at the Marina in Los Angeles.

For The Crown, fans will relive the royal drama from a palace in Yorkshire, England fit for a Queen or King. A butler will be there to attend to their needs, and there will be royal garb fittings, royal etiquette boot camp, and afternoon tea shall be served promptly at 3 pm.

A third locale is a ‘Mystery Binge’ that LG promises will be a “full sensory experience and is not for the faint of heart.” Located in the depths of New England, winners will leave questioning if only seeing is believing.


Client (LG Electronics):

David VanderWaal – Senior Vice President, Marketing, LGE-US

Michelle Fernandez – Head of HE Consumer Marketing

Matt Durgin – Director Smart TV Content Partnerships

Julio Salazar – Director HE Channel Marketing

Chris De Maria – Head of HE Public Relations

Alfred Lee – Senior Digital Manager

Ellice Yi – Brand Manager

Agency (FCB New York):

Ari Halper – Chief Creative Officer, NY

Fred Levron – Worldwide Creative Partner

Stu Mair – Executive Creative Director

Laszlo Szlodoba – Associate Creative Director (Copy)

Alex Sprouse – Associate Creative Director (Art)

Akos Papp, Associate Creative Director (Art)

Alan Vladusic – Designer

Nichelle Sanders – SVP, Group Account Director

Enrique Espinetti – Account Supervisor

Miles Brickley – Account Executive

Todd Sussman – SVP, Group Director of Strategic Planning

Benjamin Michaels – Senior Strategist

Sally Bowler – Strategist

Adam Isidore – Director of Integrated Production

Lauren Tuttman – Senior Producer

Margot Meyerhoff – Senior Digital Producer

Gillian Burkley – Senior Broadcast Producer

Sydney Richardson – Associate Producer

Jesse Morris – Project Manager


Production Company: Greenpoint Pictures

Directors: The Hudson Dusters

Owner/Director: Michael Kuhn

Director: Niles Roth

Executive Producer: Tatiana Rudzinski

Executive Producer: Jordana Freydberg

Line Producer: Luke Stevens

Post Producer: Tori Vallas

Editor: Joe Walker

Color: The Mill

Colorist: Josh Bohoskey

Senior Producer: Rochelle Brown

Audio House: One Thousand Birds

Engineer: Calvin Pia

FX: Ingenuity Studios

Music Track: Epic Music/ Stock track

Composer: Gavin Luke

Creative Licensing Manager: Kathryn Matt

Digital Promotions & Experiential:

RealTime Media, Inc.