LG Electronics: advert-body-2 by FCB New York
- Location:
LG Electronics USA is offering serious TV watchers unique opportunities to watch the latest season of their favorite Netflix shows in detailed show-themed settings with the LG ‘B&Binge’ contest.
LG is recreating iconic locations from The Crown, Arrested Development and a surprise mystery show, and offering an unforgettable two-night stay within true-to-show atmospheres for selected winners. Each location will be outfitted with critically-acclaimed 2018 LG OLED 4K TVs.
The promo for the contest takes its cue from The Crown. It’s a long shot, following a woman only seen from behind as she walks past dapper doormen, servants and maids, and through elegantly decorated rooms, finally ending at a couch that has a casually dressed man eating grapes and watching the show. She states: “The loo is far” as they both continue their binge watch.
The setting for the Arrested Development binge is aboard a yacht inspired by the Lucille, the Bluth’s infamous yacht. Whereas Gob previously sunk the Lucille as part of one of his “illusions,” this yacht is above water and safely anchored at the Marina in Los Angeles.
For The Crown, fans will relive the royal drama from a palace in Yorkshire, England fit for a Queen or King. A butler will be there to attend to their needs, and there will be royal garb fittings, royal etiquette boot camp, and afternoon tea shall be served promptly at 3 pm.
A third locale is a ‘Mystery Binge’ that LG promises will be a “full sensory experience and is not for the faint of heart.” Located in the depths of New England, winners will leave questioning if only seeing is believing.
Credits
Client (LG Electronics):
David VanderWaal – Senior Vice President, Marketing, LGE-US
Michelle Fernandez – Head of HE Consumer Marketing
Matt Durgin – Director Smart TV Content Partnerships
Julio Salazar – Director HE Channel Marketing
Chris De Maria – Head of HE Public Relations
Alfred Lee – Senior Digital Manager
Ellice Yi – Brand Manager
Agency (FCB New York):
Ari Halper – Chief Creative Officer, NY
Fred Levron – Worldwide Creative Partner
Stu Mair – Executive Creative Director
Laszlo Szlodoba – Associate Creative Director (Copy)
Alex Sprouse – Associate Creative Director (Art)
Akos Papp, Associate Creative Director (Art)
Alan Vladusic – Designer
Nichelle Sanders – SVP, Group Account Director
Enrique Espinetti – Account Supervisor
Miles Brickley – Account Executive
Todd Sussman – SVP, Group Director of Strategic Planning
Benjamin Michaels – Senior Strategist
Sally Bowler – Strategist
Adam Isidore – Director of Integrated Production
Lauren Tuttman – Senior Producer
Margot Meyerhoff – Senior Digital Producer
Gillian Burkley – Senior Broadcast Producer
Sydney Richardson – Associate Producer
Jesse Morris – Project Manager
Production:
Production Company: Greenpoint Pictures
Directors: The Hudson Dusters
Owner/Director: Michael Kuhn
Director: Niles Roth
Executive Producer: Tatiana Rudzinski
Executive Producer: Jordana Freydberg
Line Producer: Luke Stevens
Post Producer: Tori Vallas
Editor: Joe Walker
Color: The Mill
Colorist: Josh Bohoskey
Senior Producer: Rochelle Brown
Audio House: One Thousand Birds
Engineer: Calvin Pia
FX: Ingenuity Studios
Music Track: Epic Music/ Stock track
Composer: Gavin Luke
Creative Licensing Manager: Kathryn Matt
Digital Promotions & Experiential:
RealTime Media, Inc.
