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Canon: Shprinck the World by FCB New York

Client: Canon
Date: Apr 2019
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A new campaign from camer and digital imaging company Canon USA, asks people to 'Shprinck the World' in support of Canon’s new Ivy Instant Camera Printers.

The work celebrates the launch of Ivy Cliq and Cliq+ and introduces a word to encourage the action of shoot + print + stick, known as 'shprinck'. Targeting Gen-Z, FCB New York created the campaign to start a movement of self-expression for the generation that is looking to live in the moment and share unique experiences in more tangible ways. Ivy's two new instant camera printers offer users a unique way to express themselves in the real world through instant-shoot, print, and stick technology.

The campaign consists of social, digital, experiential and in-store activations, along with engaging content creators and influencers.

Credits

AGENCY (FCB NEW YORK):

Ari Halper — Chief Creative Officer, NY

Stu Mair — Executive Creative Director

Kevin Flores – Art Director

Sarah Bass — Copywriter

Adam Isidore — Director of Integrated Production

Kate Fixter — Integrated Producer

Margot Meyerhoff — Senior Digital Producer

Jonathan Fishel — UX Director

Alexander Ridore — Creative Technologist

Todd Sussman — Chief Strategy Officer

Laura Dunn — SVP, Director of Business Development

Enrique Espinetti — Account Director

Jeff Barnes — SVP, Director of Data & Analytics

Amir Sattar — Manager, Strategic Analytics

Sunjoo Ryou — Director of Creative Management

Jesse Morris — Project Manager

CLIENT (CANON USA):

Rita Dubey — Senior Director, Marketing

Kevin McCarthy — Senior Manager, Marketing

Alexis Barbieri — Manager, Marketing

Karen Miller — Sr. Advisor, Product Planning

Melisa Yoo — Sr. Specialist, Marketing

Gabrielle Marino — Specialist, Marketing

Alexis Marie Martinez — Specialist, Marketing

Brian Lane — Specialist, Marketing

PRODUCTION:

Miguel Campaña — Director

Leda Nasio — Executive Producer

Laureana Ferrucci — Producer

Christos Voudouris — Director of Photography

Landia — Production Company

Yessian — Music House

Marlene Bartos — EP/Managing Director

Dan Zank — Composer

Vinyl Mix — Audio Post

Weston Fonger — Audio Post Mixer

WAX — Editorial Company

Jason Sager — Editor

Alex Doyle — Assistant Editor

Garret Walter — GFX

Rich Siciliano — Flame Artist

Kelly Mackey — Post Producer

Toni Lipari — Managing Director/EP

Damien van der Cruyssen @ The Mill — Color

INITIATIVE:

Jason Martinetti — Director, Comms Design

Tatyana Zagalskaya — Associate Director, Digital Partnerships

Oliva Kleinman — Communications Designer

Timothy Southerland — Manager, Digital Partnerships

REPRISE:

Mary Zumba — VP, Group Account Director

Finlay Young — Account Executive

Cameron Klitz — VP, Strategy

Gloria Patterson — Senior Social Strategist

Greg Merwede — Director, Paid Social

Milynn Luong — Manager, Paid Social

Miraal Aga — Specialist, Paid Social

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