Canon: Newsworks updated banner by FCB New York
- Location:
A new campaign from camer and digital imaging company Canon USA, asks people to 'Shprinck the World' in support of Canon’s new Ivy Instant Camera Printers.
The work celebrates the launch of Ivy Cliq and Cliq+ and introduces a word to encourage the action of shoot + print + stick, known as 'shprinck'. Targeting Gen-Z, FCB New York created the campaign to start a movement of self-expression for the generation that is looking to live in the moment and share unique experiences in more tangible ways. Ivy's two new instant camera printers offer users a unique way to express themselves in the real world through instant-shoot, print, and stick technology.
The campaign consists of social, digital, experiential and in-store activations, along with engaging content creators and influencers.
Credits
AGENCY (FCB NEW YORK):
Ari Halper — Chief Creative Officer, NY
Stu Mair — Executive Creative Director
Kevin Flores – Art Director
Sarah Bass — Copywriter
Adam Isidore — Director of Integrated Production
Kate Fixter — Integrated Producer
Margot Meyerhoff — Senior Digital Producer
Jonathan Fishel — UX Director
Alexander Ridore — Creative Technologist
Todd Sussman — Chief Strategy Officer
Laura Dunn — SVP, Director of Business Development
Enrique Espinetti — Account Director
Jeff Barnes — SVP, Director of Data & Analytics
Amir Sattar — Manager, Strategic Analytics
Sunjoo Ryou — Director of Creative Management
Jesse Morris — Project Manager
CLIENT (CANON USA):
Rita Dubey — Senior Director, Marketing
Kevin McCarthy — Senior Manager, Marketing
Alexis Barbieri — Manager, Marketing
Karen Miller — Sr. Advisor, Product Planning
Melisa Yoo — Sr. Specialist, Marketing
Gabrielle Marino — Specialist, Marketing
Alexis Marie Martinez — Specialist, Marketing
Brian Lane — Specialist, Marketing
PRODUCTION:
Miguel Campaña — Director
Leda Nasio — Executive Producer
Laureana Ferrucci — Producer
Christos Voudouris — Director of Photography
Landia — Production Company
Yessian — Music House
Marlene Bartos — EP/Managing Director
Dan Zank — Composer
Vinyl Mix — Audio Post
Weston Fonger — Audio Post Mixer
WAX — Editorial Company
Jason Sager — Editor
Alex Doyle — Assistant Editor
Garret Walter — GFX
Rich Siciliano — Flame Artist
Kelly Mackey — Post Producer
Toni Lipari — Managing Director/EP
Damien van der Cruyssen @ The Mill — Color
INITIATIVE:
Jason Martinetti — Director, Comms Design
Tatyana Zagalskaya — Associate Director, Digital Partnerships
Oliva Kleinman — Communications Designer
Timothy Southerland — Manager, Digital Partnerships
REPRISE:
Mary Zumba — VP, Group Account Director
Finlay Young — Account Executive
Cameron Klitz — VP, Strategy
Gloria Patterson — Senior Social Strategist
Greg Merwede — Director, Paid Social
Milynn Luong — Manager, Paid Social
Miraal Aga — Specialist, Paid Social
