Burger King: $5 Coffee Subscription by FCB New York & David Miami
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Burger King is taking on the big coffee vendors like Starbucks by offering an affordable subscription-based alternative.
BK app users can sign up for the BK Café Coffee subscription. For only $5 per month, guests get a small hot brewed cup of 100% Arabica coffee every single day at participating restaurants.
To promote the offer, Burger King takes a jab at global java giant Starbucks and its prices in an ad that states “Enjoy BK Café for a month for the price of a large cappuccino from Starbucks.”
The $5 subscription rate is only available by downloading the BK app. Those who do can use the offers tab on the BK app to sign up and open the app daily to redeem their small cup of brewed coffee.
The brand also introduced a mini documentary from David Miami, directed by Independent Media's David Gelb, and taps his experience directing the wildly popular Netflix series Chef's Table and Jiro Dreams of Sushi for a real but slightly tongue in cheek documentary about what goes into a cup of Burger King coffee.
Credits
$5 Coffee Subscription
Client: Burger King
Global Chief Marketing Officer, Burger King: Fernando Machado
Head of Global Brand, Burger King: Marcelo Pascal
Global Brand, Burger King: Rogelio Magana
Head of Marketing, Burger King North America, Renato Rossi
Advertising, Media and Communications, Burger King North America: Diego Suarez
Media, Traditional, Digital and Social, Burger King North America: Jorge Oliveira
Social Media and Digital Marketing, Burger King North America: Flavia Guetter
Digital and Technology, Burger King North America: Elizabeth Greenberg
Mobile App Manager, Burger King North America: Manuel Medina
CRM and Technology, Burger King North America: Preston Nix
Media, Traditional and Digital, Burger King North America: Madeline McDermott
FCB NEW YORK
Ari Halper – Chief Creative Officer
Gabriel Schmitt – Executive Creative Director
Laszlo Szloboda – Associate Creative Director - Copy
Alex Sprouse – Associate Creative Director - Art
Adam Isidore – Director of Integrated Production
Henna Kathiya – Senior Producer
Sarah Tarner – Account Director
Jesse Morris – Project Manager
Office of Development & Design
Founder / Owner: Tim Case
Executive Creative Director: Gary Breslin
Executive Producer: Matthew Turke
Producer: Nakia Cooper
Audio House: Honeymix
Owner/Executive Producer: Mary Tomasiewicz
Sound Engineer: Conrad Sanguinetti
BK Cafe Video
AGENCY: DAVID the Agency (Miami)
Spot: Journey of a Bean
Client: Burger King
Managing Director, COO: Paulo Fogaça
Executive Group Creative Director: Tony Kalathara
Group Creative Director: Danny Alvarez
Group Creative Director: Jason Wolske
Copywriter: Dan Flora
Art Director: Curtis Caja
Creative Coordinator: Cristina Cornejo Ayala
Senior Producer: Carlos Torres
Producer: Jennifer Malki
Production Intern: Brenda Osorno
Sr. Business Affairs Manager: Barbara Karalis
Director of Strategy: Jon Carlaw
Senior Brand Planner: Stephanie Salvador
Jr. Planner: Gabriel Roldan
Head of Account Management: Carmen Rodriguez
Account Director: Stefane Rosa
Account Supervisor: Jenny Gobel
Account Supervisor: Katie Heinerikson
PRODUCTION: Independent Media
Director: David Gelb
PRODUCTION: MacGuffin
Director: Kevan Bean
EDITORIAL: Cosmo Street Editorial
